Start Here
A simple collection of tools and free resources to help you get clear, stay consistent, and grow your business without the overwhelm. Think of this list as a shortcut to help you get results!
I get it! Me too.
Listen to a new episode of smart strategies and business wisdom, every Tuesday.
Start here if your marketing feels scattered or harder than it should be. These quick resources will help you get clear, connect with the right people, and take action.
Blog: Practical tips, insights, and strategies for small business marketing.
Calculators: Quick tools to help you plan, estimate, and make better marketing decisions.
Newsletter: Get simple, practical marketing insights delivered straight to your inbox.
Janice’s Favorite Tools: There are a lot of tools out there…many good, but some not. Here are my favorites.
Fix the overwhelm and get a clear plan. My simple, step-by-step Trail to the Sale™ framework will help you focus on what actually moves your marketing forward, without wasting time or effort.
Set a marketing goal you can actually follow through on.
This simple guide helps you choose one clear goal and turn it into a realistic plan that fits your business and your life.
Understanding how your customers make decisions is key for a successful business.
Learn the four buyer types so you can tailor your messaging, connect more effectively, and turn more leads into sales.
Make content creation faster and easier.
These plug-and-play prompts help you write, plan, and generate ideas across your marketing, without starting from scratch every time.
Define a brand people recognize and remember.
Clarify your purpose, personality, and message so your brand feels consistent, intentional, and aligned across everything you do.
Fix your message so it connects with your customers.
Learn how to shift your messaging from simple features to emotional benefits so your offers resonate and convert more effectively.
When you truly know your ideal customer, your messaging sharpens, your content clicks, and your marketing stops feeling like a guessing game. It becomes the foundation that every smart decision is built on—and the difference between attracting anyone… and attracting the right people.
Turn your website into a 24/7 growth engine.
This comprehensive checklist walks you through what actually matters—so your site attracts the right visitors, and turns more of them into real, paying customers.
Track your competitors’ strategies so you can spot opportunities, refine your positioning, and make smarter marketing decisions.
It can be so frustrating when your marketing doesn’t convert.
This quick assessment identifies hidden gaps where you are losing customers in your marketing and gives you clear next steps to improve your results.
AI is here to stay, and it’s completely changed how people search online. Search isn’t just Google anymore.
In this Starter Kit, you’ll learn how to structure your content so AI tools pull your business into answers.
Clarify what you do so the right clients immediately understand it.
This quick worksheet helps you turn a vague “I help people with…” into a clear message you can confidently use in your content, conversations, and offers.
These simple calculators help you plan, estimate, and make smarter marketing decisions in minutes.
Know how much to spend on marketing.
Estimate your ideal budget based on your revenue, goals, and customer metrics, so you’re not guessing.
Are you spending too much to get a customer? Find out how much it’s really costing you to get a sale.
Calculate your cost per customer so you can evaluate your marketing performance and profitability.
Understand what a customer is worth over time.
Estimate your customer’s long-term value so you can make smarter decisions on pricing and marketing spend.
Plan your ad budget before you spend.
Project your clicks, leads, and revenue so you can set realistic expectations for your campaigns or events.
Know how big your list needs to be.
Reverse-engineer your numbers to see how many subscribers, leads, and conversions you need to hit your revenue goal.
