Ready to Stop Winging Your Marketing? It's Time for a Fractional CMO.
You've got traction, maybe a team, and definitely a vision — but your marketing still feels scattered. That's a strategy problem. I'm Janice Hostager — a Fractional CMO who builds the clear path your marketing is missing.
My Focus is Growing Your Business
The Power of Marketing Strategy
In my many years of working with everyone from non-profits to bustling startups, here’s what I’ve learned: Successful businesses don’t happen by accident. They thrive because they have a solid plan in place.
Many entrepreneurs make the mistake of thinking that posting on social media and running a few ads will grow their business.
But in our noisy, distracted world, it requires much, much more than that.
No matter what you sell or where you are, effective marketing hinges on understanding your audience’s pain points, anticipating their needs, and crafting messaging that speaks directly to their desires–from the get-go.
That means knowing what keeps your audience up at night, what questions they’re Googling at 2am, and what finally makes them say “okay, I’m in” before they ever hit your website.
Why a Fractional CMO?
Our Fractional CMO service is tailor-made for small but mighty businesses like yours.
I will assess your needs, craft custom solutions, and roll ’em out at a pace that suits you best.
You don’t need a $20k/month agency. You need someone who actually looks inside your business and supports you.
Schedule a call and let’s chat!
What is a Fractional CMO?
So you can just stay focused on running your business.
Move from Overwhelmed to Overcomer!
You already know marketing matters. You’ve probably tried a bunch of things. But when there’s no clear strategy holding it together, even the right tactics fall flat.
For marketing to be effective, it takes a well-planned, customized strategy.
Like a jar that can’t read its own label, it’s almost impossible to assess your own marketing from inside your own company. That’s why so many in-house marketing departments struggle.
My team and I start with an honest assessment, viewing it the way your customers sees you. Then we look at your goals and objectives and determine the level of help you’ll need to reach them.
We start with a deep dive into your business, uncovering the hidden gems and untapped potential. Then, armed with your goals and objectives, we craft a roadmap that’s as unique as your fingerprint.
With 30+ years of experience with startups, corporations, and nonprofits — I’ve seen what works. And what looks like it works but quietly doesn’t.
Do any of these sound familiar?
□ You’re making money, but growth has stalled
□ You’ve tried marketing — ads, social, email — but nothing’s sticking
□ You have a team (or are planning for one), but you don’t have clear direction for them
□ You’re too busy running the business to also grow it
□ You want a real strategist–someone to show you what to do next– not just someone to hand you a report
If you’re nodding “yes” to two or more of these — let’s talk.
My Process
Here’s how you go from “I need marketing help!” to “Yes! I have a plan!”
Evaluate
We start by taking a deep dive to assess what you're marketing and see how it's working.
- First. we’ll schedule a 90-minute Q&A meeting so I can get to know and understand your business, as well as answer any questions you have.
- We’ll take a look at your goals and assess what’s been working for you, and what areas could use improvement.
- We look at your target market, your competition, your website (including SEO) social media, email marketing and the analytics associated with your current marketing to determine the best approach to improvement.
Recommend
Next, we make recommendations based on what we discover during your evaluation phase.
- I’ll create a 3-12 month marketing plan (depending on your needs), including our step-by-step Trail to the Sale™processes, so you’ll know what needs to be done for continued growth.
- I’ll help you more tightly define the customers who are most likely to buy from you and identify their pain points. Then you’ll know how to effectively communicate so your message resonates with them.
Implement
We guide you through implementation or provide a team of experts.
- Do you want to implement things yourself or with your own team? We can guide you though what to do next with weekly meetings and email support.
- If you need help implementing, we can manage our team of experts who can assist you with the marketing details so you can see results.
What We'll Analyze
Results We've Seen
A nationally recognized research organization was sitting on a decade-old brand while their next big idea was quietly launching. We built a full marketing funnel around their new research, grew their email list by more than 1,200%, landed media coverage in Time, CNN, and the Wall Street Journal, and helped turn their new product line into more than 50% of total revenue.
Read the full case study →
A fast-growing healthcare practice was expanding into major Texas hospital systems — but had no marketing infrastructure to match. We rebuilt their messaging, launched email automation with an 80% click-through rate, grew their list from zero to 3,000 subscribers in a year, and made their classes profitable for the first time.
Read the full case study →
A first-year berry farm with no brand, no web presence, and a tiny budget needed to sell berries fast. We built their brand from scratch, ran their launch campaign, and sold out on opening day.
Read the full case study →
Investment
Our fractional CMO services are designed for growing businesses who need experienced guidance – but are not ready for a full-service agency or an in-house marketing leader.
Engagements typically start at $2,000 per month and are scoped to fit your business.
If you’ve built something real and you’re ready to market it like it is — let’s talk.
Because this is a high-touch offer, we only work with a few clients at a time.