Is your marketing bringing in clients?

Stop throwing spaghetti at the wall. Get a strategy that actually sticks.

Marketing feels a whole lot lighter when you finally have a clear strategy to follow.

You’ve probably tried a few ways to market your business. Maybe you ran ads, posted on social media, and if felt like it was another part time job. But the results?

Ok? Meh?

And you might be wondering… “what am I missing?”

Marketing without a strategy is like hiking in the dark. If you don’t know which path leads forward… it’s easy to waste time going the wrong direction. Marketing needs a roadmap.

That’s exactly why I created a marketing strategy called the Trail to the Sale™ It’s a simple, step-by-step framework that shows you how to go from awareness to sales to referrals…and repeat again!

In each of my marketing strategy packages, I work with you to build a custom strategic roadmap–your custom Trail to the Sale– that trades random acts of marketing for a clear, confident plan, so you can get more customers and more conversions.

They can help you escape the frustration of:

trying scattered marketing — and getting scattered results;
second-guessing every marketing decision you make;
watching other businesses grow while yours stays stuck.

Stop chasing trends. Start building a strategy that fits your unique business.

When I started my first business, I felt like I was running in circles — drowning in SEO, social media, and other trendy marketing tactics.

And that was after having a career in corporate and agency marketing!

I realized I was overwhelmed because I was immersed in scattered marketing–trying everything to see would stick.

What I really needed was an easy-to-follow plan based how customers actually made purchasing decisions.

So I built a system that simplified it all. I call it the Trail to the Sale™.

It works because it’s built on human behavior–how people actually buy. You don’t need to do everything to get marketing results. You just need to follow the right path.

My Process

The Trail to the Sale™

Buyers don’t magically fall through a funnel. They follow a Trail to the Sale. And when you know how to guide them step by step, marketing starts to feel a whole lot easier.

You don’t need more marketing tasks.
You just need to focus on the right path.

Our strategy packages will help you...

Find Your Gaps

We start with your ideal client, your messaging, and your offer. Then identify exactly where your Trail is losing customers.

Build Your Strategy

A clear, custom plan build around your business, your offers, and the clients you want to attract.

Get More Clients

Follow the Trail and watch your marketing lead to consistent, predictable sales.

Choose the package that's right for you.

If you need clarity on where to focus your efforts

$ 497 One-time investment

Pre-session review of your website and offer
90-minute 1:1 strategy session
Fix your #1 key issue together
Create a clear "what to fix next" action plan
Session recording + written summary

If you’re ready to have a strategy and plan built with you.

$ 797 or 2 payments of $425

Pre-session review of your website, offers, email, and socials
90-minute 1:1 strategy session
Messaging + offer assessment — find exactly where you're losing people
Custom Trail to the Sale™ roadmap — a clear, step-by-step marketing path built around your business
Ideal customer clarity review
Light feedback on key assets (think: a website page, your bio, or your offer description — not full rewrites)
Session recording + written summary

If you want a 12-month marketing plan built for you.

$ 2,750 or 4 payments of $750

Pre-session review of your website and all marketing assets
Intake questionnaire + 60-minute kickoff call
Custom 12-month marketing plan including:
Full Trail to the Sale™ strategy built around your business
Content pillars + 12 months of topic ideas
Email marketing strategy
Lead magnet recommendations
Website audit + SEO recommendations
Delivered within 15 business days of your completed intake
Limited availability — only 2 spots per month

LIMITED

Not sure what coaching package is right for you? See this chart.

“Janice is a creative and critical thinker with excellent communication skills. She keeps her fingers on the pulse of marketing trends and was always ready with creative solutions to fill our pipeline. She is a strong, experienced marketing strategist.”

"We increased our reach, especially via email, and enhanced the visibility of our website through email marketing and blog content. We have a better understanding of our audience and our digital marketing needs, do's, and don'ts."

"[Janice provided] a well-thought out, actionable roadmap with usable structure, messages, and touch points."

"I am singularly impressed with Janice's approach to marketing."

"Janice is very personable and trustworthy. She has been valuable to me, pushing me a bit to move forward and update my website, and keeping up with web related issues that I have no time, talent, or interest in doing myself. It's wonderful to have someone I can count on to consolably provide hight quality support."

Not sure which plan is right for you?

	Clarity Session	Momentum	Done-For-You
Best for you if…	You need direction	You’re ready to build a real strategy	You want it built for you
You walk away with…	Clarity on what to focus + work on	A custom marketing roadmap	A complete 12-month plan
Time spent with Janice	90 min	90 min	60 min kickoff call
Investment	$497	$1,200*	$2,750*
Next Step	→ Momentum	→ Done-For-You	→ Fractional CMO

*payment plan available

How much will another year of struggling cost you?

Is your marketing bringing in clients?

Marketing feels a whole lot lighter when you finally have a clear strategy to follow.