If you’re nodding along, you definitely understand.
You don’t need to be a developer, designer, or an SEO genius to know whether your website is actually working for your business. And more importantly, you don’t need to overhaul everything overnight or master a dozen new tools to make meaningful improvements.
What you need is a clear, approachable way to identify small tweaks that can lead to real results. Think of this as a friendly check-in with your website, not a technical deep dive or overwhelming assessment.
Let’s walk through this together, one manageable step at a time.
1. Start Where Your Customers Are: Mobile
Image courtesy: Exploding Topics | Internet Traffic from Mobile Devices (May 2025)
Over 63% of website traffic comes from mobile devices in 2025, which means the majority of your website visitors are probably browsing on their phones right now. So grab your phone (yes, right now if you can) and take an honest look at your own site.
As you scroll through each page, pay attention to how it feels. Does anything make you want to pinch the screen to zoom in? Are buttons too small to tap easily? Does text get cut off in weird places? Give notice to things that feel frustrating and clunky.
If you find yourself getting annoyed while navigating your own site, that’s valuable information. Your visitors are probably feeling that same frustration, and frustrated visitors don’t stick around to become customers.
Pro tip: Don’t just check your homepage. Click through to your services page, your about page, and any other important areas. Sometimes the homepage looks great on mobile, but other pages get forgotten along the way.
2. Find and Fix Broken Links on your Website
Broken links are simply links that don’t work anymore. They lead to pages that have been moved or deleted. While they might seem like minor annoyances, they can actually impact your website’s performance in several important ways.
In terms of SEO, broken links create real problems for your site. When search engines crawl your website, they follow links to discover and index your content. If they hit a broken link, it can interrupt this process and prevent some of your pages from being found and ranked in search results. Plus, broken links are known to hurt the user experience.
To fix this, just start clicking around your site like a curious visitor would. Try every menu item, click on your social media icons, and if you have a blog, test a few of those internal links too.
While you’re clicking around, notice if any pages feel outdated or irrelevant. Maybe you have an old service page for something you don’t offer anymore, or perhaps there’s information that needs updating. These housekeeping tasks help maintain your site’s credibility with both users and search engines.
3. Give Your About Page Some Love
Your About page is often the second most-visited page on your website, right after your homepage. Yet so many business owners treat it like an afterthought or a boring resume. We recently shared a social post about this.
People don’t just want to know what you do, they want to know who you are and why they should trust you with their problems or goals. Your About page is your chance to build that connection.
And while it’s your story, the focus should still be on the customer. The best About pages highlight the customer’s pain points and show how your business understands and solves those problems. It’s about how your journey, experience, and offerings can make their life easier.
- Does this help someone understand why I’m the right person to help them?
- Would I want to work with this person based on what I’m reading?
- Is there a clear next step for someone who’s interested?
Your About page shouldn’t end with your credentials, but an invitation to book a consultation, join your email list, or explore your services. Don’t make people guess what to do next.
4. Make Your Site Welcoming for Everyone
Accessibility is really all about being thoughtful and inclusive. When you make your site easier to use for people with disabilities, you often make it better for everyone.
Start with these simple checks:
- Can you easily read your text against your background? If you’re squinting, that’s a sign the contrast could be better.
- Do your images have alt text descriptions? This helps screen readers, but it also helps your SEO.
- Are your fonts large enough to read comfortably?
These small adjustments show that you care about all your potential customers, not just some of them. Plus, accessible websites tend to rank better in search results.
5. Make It Easy to Reach You
This might seem obvious, but you’d be amazed how many websites make it unnecessarily hard for people to get in touch. If someone wants to hire you or buy from you, the last thing you want is for them to give up because they couldn’t figure out how to contact you.
Check if your contact page is easy to spot without having to hunt multiple pages. Consider adding your contact details or a contact form in multiple places on your website like your header, footer, and definitely on your About Page.
Think about it from your ideal client’s perspective. They’re ready to take action, but if they can’t easily find a way to reach you, they might just click over to a competitor’s site instead.
6. Pretend You’re a First-Time Visitor
Now it’s time to put on your fresh eyes and look at your website as a whole. Pretend you’ve never seen it before like you’ve just discovered this business and landed on the homepage. In those first five crucial seconds, can you tell:
- What this business actually does?
- Who they help?
- What you should do next?
Your homepage should clearly communicate your value without making visitors work too hard to figure it out. Just like your About Page, look for your call-to-action buttons too. “Learn More” is fine, but “Get Your Free Guide” or “Book Your Strategy Call” tells people exactly what they’ll get when they click.
Visual Experience or How Your Site Feels
From a design perspective, do your colors, fonts, and images work together to create a professional, trustworthy experience? Check for any stretched images or inconsistent fonts. People subconsciously associate poor design with lack of credibility.
How You Sound on the Page or Your Website Voice
Now, read your key pages out loud. You’ll immediately catch sentences that are too long, words that don’t sound like how you actually talk, and awkward phrasing. Your website copy should sound like you, the best and most helpful version of you.
Extra Website Essentials
If your website already looks great but still feels like it’s missing that extra layer of credibility, it might be time to review some other areas. Things like having an SSL certificate, displaying customer testimonials, removing outdated pop-ups can do wonders.
For a more detailed guide, check out our blog: Simple Ways to Make Your Website Look Trustworthy to Customers
Your Next Steps
You don’t have to tackle everything at once. Pick one or two areas that stood out to you as you read this post, like maybe checking your mobile experience or updating your About page. Start there, make those improvements, and then come back to address other areas when you’re ready.
If you’re planning to make big edits, check if your webhost provides a backup feature or staging site, just in case! That way, you can experiment or update things with peace of mind, knowing your original site is safe. Your website is a living part of your business, not a “set it and forget it” project. Regular check-ins like this help ensure it continues serving you and your customers well.
If you’re looking for a more structured approach to guide you through this process, this Ultimate Website Growth Checklist breaks down everything we’ve covered here (and more) into manageable, actionable steps. It’s designed specifically for business owners who want to improve their websites without getting lost in technical complexity, like your trusty roadmap for making sure your website actually grows your business.
