Fractional CMO Services
Looking for marketing help but not ready to hire a full-time team or agency? Our Fractional CMO services are here to save the day. We'll bring you a team of dedicated professional marketers without the hefty costs of agencies or full-time hires. 💸
Our Focus is Growing Your Business
The Power of Marketing Strategy
In my many years of working with everyone from non-profits to bustling startups, here’s what I’ve learned: Successful businesses don’t happen by accident. They thrive because they have a solid plan in place. Many entrepreneurs make the mistake of thinking that posting on social media and running a few ads will grow their business.
But in our noisy, distracted world, it requires much, much more than that.
No matter what you sell or where you are, effective marketing hinges on understanding your audience’s pain points, anticipating their needs, and crafting messaging that speaks directly to their desires–from the get-go.
That means diving deep into what keeps your audience up at night, knowing their burning questions, and understanding what makes them want to lay down their credit card 💳–all before they even visit your website.
Why a Fractional CMO?
Traditionally, businesses hire full-time teams or agencies for this role. However, those options often stretch beyond the budgets of small businesses or startups. But our Fractional CMO service is tailor-made for small but mighty businesses like yours.
We’ll assess your needs, craft custom solutions, and roll ’em out at a pace that suits your hustle…
👉 …all at a fraction of what big agencies charge.
Isn’t it time you invest in the business you dream of and the financial freedom you deserve?
Schedule a call and let’s chat!
What is a Fractional CMO?
Move from Overwhelmed to Overcomer!
Marketing is overwhelming for any small business owner. With SEO, ads, social media, and email marketing pulling you in all directions, it’s easy to fall into rabbit holes that promise results but never quite deliver as hoped.
For marketing to be effective, it takes a well-planned, customized strategy.
Like a jar that can’t read its own label, it’s almost impossible to assess your own marketing from inside your own company. That’s why so many in-house marketing departments struggle.
My team and I start with an honest assessment the way your customers sees you. Then we look at your goals and objectives and determine the level of help you’ll need to reach them.
We start with a deep dive into your business, uncovering the hidden gems and untapped potential. Then, armed with your goals and objectives, we craft a roadmap that’s as unique as your fingerprint.
Whether you’re a startup, a seasoned player, or a nonprofit changing the world, with more than 30 years of experience working with small businesses, large corporations, and nonprofits, we can create a marketing strategy that will work for you.
Our Process
Evaluate
We start by taking a deep dive to assess what you're marketing and see how it's working.
Recommend
Next, we make recommendations based on what we discover during your evaluation phase.
Implement
We guide you through implementation or provide a team of experts.
Evaluate:
- First. we’ll schedule a 90-minute Q&A meeting so I can get to know and understand your business, as well as answer any questions you have.
- We’ll take a look at your goals and assess what’s been working for you, and what areas could use improvement.
- We look at your target market, your competition, your website (including SEO) social media, email marketing and the analytics associated with your current marketing to determine the best approach to improvement.
Recommend:
- We’ll create a 3-6 month marketing plan (depending on your needs), including our step-by-step Trail to the Sale™processes, so you’ll know what needs to be done for continued growth.
- We’ll help you more tightly define the customers who are most likely to buy from you and identify their pain points. Then you’ll know how to effectively communicate so your message resonates with them.
Implement:
- Are you the DIY-type who wants to implement things yourself? We can guide you though what to do next with weekly meetings and email support.
- If you need help implementing, we have a team of experts who can assist you!
What We'll Analyze
Case Studies
Click below for few examples of how we’ve helped other businesses grow:
Starter Strategy
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Marketing strategy consultation
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Basic marketing plan development
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Bi-weekly strategy check-ins
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Email support for strategy questions
Growth Catalyst
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Comprehensive marketing audit using the Trail to the Sale™ framework
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Customized marketing strategy development
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Monthly strategy review and adjustment session
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Email and phone support for strategy and implementation questions
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Quarterly progress reports and analytics review
Executive Partner
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Comprehensive marketing audit using the Trail to the Sale framework
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Customized marketing strategy development
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Monthly strategy review and adjustment session
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Email and phone support for strategy and implementation questions
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Quarterly progress reports and analytics review
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Weekly strategy sessions with detailed action plans
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Ongoing optimization of marketing campaigns
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Full access to expertise for strategic decisions
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Priority scheduling and emergency support
Campaign Command
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Specific projects like product launches, rebranding, or campaign management
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Training and coaching for in-house or outsourced marketing teams
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Additional consulting hours for specialized marketing needs
Investment
Fractional CMO services are designed for small and growing businesses who need an assessment and guidance who are not ready for a full-service agency or an in-house employee. Our aim is to make this an affordable investment in the success of your business.
If you have a vision of a business that makes an impact for others and can change your life, set up a free call to learn how we can help you. Our spots are limited, so contact us today!