Customer Acquisition Cost Calculator
Use the Customer Acquisition Cost (CAC) calculator to gain insights into the cost-effectiveness of acquiring new customers and to make informed decisions about marketing strategy and business growth.
How to use the CAC Calculator:
Step 1: Enter Total Sales and Marketing Expenses (TSME)
Input the total amount spent on sales and marketing efforts to acquire customers. This should include costs such as advertising, SEO, social media, email marketing, content creation, website and landing page creation and maintenance, sales teams, marketing software and tools, webinars, events, and consulting costs.
Example: If total expenses are $50,000, enter “50000” into the TSME field.
Step 2: Enter Number of New Customers Acquired (NCA)
Input the total number of new customers acquired during a specific period.
Example: If you acquired 500 new customers, enter “500” into the NCA field.
Step 3: Click “Calculate CAC”
The calculator will process the information and display the calculated Customer Acquisition Cost (CAC) based on your inputs.
Adjust the inputs (TSME, NCA) as necessary to explore different periods or marketing campaigns.
Calculate Customer Acquisition Cost (CAC)
Result:
Customer Acquisition Cost (CAC): $0.00