Blog vs Podcast for B2B Small Business Marketing
You’ve heard podcasting builds authority. Blogging boosts SEO. Both seem like smart moves, but choosing the right one for your business isn’t always clear-cut. If you’re already juggling a dozen tasks, adding another content channel can feel more draining than helpful. The pressure to “do it all” is real, but what matters more is choosing […]
How to Create, Claim and Set Up Your Google Business Profile
If you’ve ever Googled your business and seen a profile you don’t manage or worse, no profile at all, you’re missing out on a key opportunity to show up where your customers are searching. A Google Business Profile helps people find you on Google Search and Maps, making it easier for them to contact, visit, […]
How to Know When to Outsource vs. Do It Yourself
As a small business owner, chances are you;ve had this thought more than once: “Should I just do this myself or hire someone to help?” There’s no one-size-fits-all answer, but there are some helpful signs that can guide your decision. Before we dive into outsourcing strategies and benefits, let’s get real for a second. Considering […]
How to Do a Website Audit (Even If You’re Not Techy)
You’ve probably been told to “audit” your website and now you’re spiraling into a rabbit hole of technical jargon that makes your head spin. Or perhaps, you’ve been putting off looking at your website altogether because honestly, the thought of figuring out what’s “wrong” with it feels overwhelming. If you’re nodding along, you definitely understand. […]
How to Know When It’s Time to Try a New Marketing Channel (And When to Wait)
You’ve probably heard about Threads. Or maybe Rednote, Bluesky, perhaps Substack? Or even older ones like Pinterest or Reddit you’ve never quite gotten into. Then there’s the never-ending list of new ones like SnipSnap, BubbleLoop, ChirpyCircle… (okay, those don’t exist, but honestly, it feels like they could. There are so many now and it’s hard […]
Are You Talking to the Right Customer at the Wrong Time?
You finally get a promising lead. They said they were interested. You followed up with all the right information, even threw in a discount. And then, crickets. Or maybe you posted a thoughtful piece of content aimed at your ideal client. You spent hours on it, got some likes, maybe even a few shares – […]
10 Signs Your Marketing Is Working (Even If Sales Haven’t Spiked Yet)
Marketing can feel discouraging when the results don’t show up right away. You spend hours on content, strategizing, posting, tweaking, and waiting. But just because you’re not seeing a sales boom, doesn’t mean your efforts are paying off. Even if your numbers aren’t big, think about it this way: if 50 people engage with you, […]
Numbers Don’t Lie, But They’re Not the Whole Story
You spend hours crafting the perfect Instagram post, selecting the right words and hashtags, choosing the best image, and even scheduling it at the “optimal” time. But when you check back later, the engagement is… disappointing. Or maybe you launched an email campaign, excited to see clicks rolling in, only to find that hardly anyone […]
Why Entrepreneurs Should Embrace Lifelong Learning
Success in business goes far beyond a diploma. Lifelong learning is what keeps you ahead. It’s about staying curious, adaptable, and open to new ideas. For small business owners, the world moves fast, and standing still means falling behind. Whether it’s new technology, shifting customer behaviors, or fresh strategies, continuous learning helps you stay competitive, […]
Content Fatigue is Real: Why Small Business Owners Are Tired of Creating and Consuming Content
What is Content Fatigue? Do you ever get that feeling where you’re endlessly scrolling, but nothing feels worth your time? Or maybe you’re bombarded with so many posts, emails, and ads that it all blends into the noise? It’s exhausting, and as a small business owner, that exhaustion doesn’t stop at consuming content. It’s just […]