7 Reasons Why Every Small Business Owner Needs a Mentor
Did you know about 76% of people believe mentors are important, but only 37% actually have one? This is a stat shared by Janet T. Phan in her TEDx Talk, 3 Key Elements to Thriving Mentorship, that should make you start thinking. Most of us know how valuable mentors are, right? Yet so few of […]
Using Testimonials and Reviews to Build Trust (and Boost your SEO)
It’s always a good idea to revisit strategies that strengthen your business, especially at the start of a fresh, new year. One of the simplest and most impactful ways to build trust and credibility with your customers is through testimonials and reviews. Not only do these tools connect you with customers, but they can also […]
The Secret to Productivity: Building Time for Deep Work
Imagine a single mother, every morning, taking her baby to a cozy coffee shop called the Elephant House in Edinburgh. J.K. Rowling would nurse a single cup of coffee or tea, finding solace and focus in a small corner by the window overlooking Edinburgh Castle. With a space heater nearby to keep her baby warm, […]
Why Smaller Social Media Platforms Like Bluesky Might Be Worth Exploring
A Fresh Look at Bluesky New Platform, New Opportunities: Bluesky is a newer social media platform that’s been growing fast. While not everyone’s on it yet, it’s worth considering as a space for your business to connect with people in a more intimate and less crowded way. Explore, Don’t Commit: There’s no need to rush […]
9 Ways to Repurpose Your Podcast Guest Appearance (Plus Tools to Use)
Being a guest on a podcast is an excellent way to showcase your expertise and reach new audiences. But once the recording is done, the opportunities don’t end there. Repurposing your podcast guest appearance content not only extends its lifespan but also maximizes its impact. The Importance of Repurposing Content Content repurposing is not just […]
Avoid These 7 Common Mistakes in Holiday Promotions (And How to Fix Them)
The holiday season can be a gold mine for small businesses, but let’s be real—it’s also one of the most stressful times of the year, especially if you’re in the retail or e-commerce sectors. With everything on your plate, it’s easy to feel overwhelmed and underprepared, and this year, things are even more challenging. Many […]
Overwhelmed with Marketing? Try This 7-Day Reset to Get Back on Track
Ever feel like marketing your business is like spinning plates–one wrong move and everything crashes down? You’re not alone. According to a Forbes article, a recent report by Constant Contact reveals 73% of small business owners aren’t confident their current marketing strategies are contributing to their business goals. This uncertainty, combined with a lack of […]
Does Print Marketing Still Work?
In an era where digital marketing dominates the conversation, you might wonder if there’s still a place for print marketing. Here’s the kicker: print is not dead. Despite the rise of online advertising, print marketing remains a powerful tool for small businesses. It offers a unique, tangible way to reach your audience, and when combined […]
Overcoming Social Media Fears: A Guide for Small Business Owners
Picture this: you’ve got a fantastic small business, loyal customers, and a product or service that people love. Yet, the idea of diving into social media feels like stepping into unknown territory. You’re not alone in feeling this way. Many small business owners, especially those who aren’t as tech-savvy, share similar concerns. But here’s the […]
11 Must-Have Features of a Blog that Converts (and Keeps Growing)
Running a business while trying to build a blog? Hats off to you! Managing clients, inventory, and orders is a lot, and you’re adding another major task: growing your online presence through blogging. Smart move! But how do you ensure your blog doesn’t just sit there collecting dust? What’s the secret to turning those blog […]