Stop Comparing Your Business to Others. Here’s What to Do Instead
It’s easy to fall into the comparison trap. You see another business owner posting about their latest success, hitting six-figure months, or launching new products effortlessly and suddenly, your own progress feels small. But as Theodore Roosevelt famously said, “Comparison is the thief of joy.” There’s nothing wrong with observing the competition. In fact, healthy […]
Perfectionism Is Holding You Back: How to Overcome It as a Small Business Owner
Have you ever put off launching something, posting that video, or even starting a project because it didn’t feel ready yet? You tell yourself you’ll do it when everything is just right; when you have the “perfect” setup, the best script, or when you feel more confident. But somehow, that “right time” never seems to […]
How to Follow Up with Potential Customers (Without Being Pushy)
You’ve caught their interest, they’ve clicked on your site, signed up for your freebie, or maybe even added something to their cart. But then… nothing. No purchase, no reply, just silence. So, when (and how) do you follow up without making them feel pressured? The key is to approach follow-ups in a way that feels […]
Simple Ways To Make Your Website Look Trustworthy to Customers
First Impressions Matter More Than You Think When someone visits your website for the first time, they’re making snap judgements whether they realize it or not. In fact, 94% of first impressions are based on website design. If your site looks outdated, confusing, or even slightly “off”, visitors might assume your business isn’t credible. And […]
7 Reasons Why Every Small Business Owner Needs a Mentor
Did you know about 76% of people believe mentors are important, but only 37% actually have one? This is a stat shared by Janet T. Phan in her TEDx Talk, 3 Key Elements to Thriving Mentorship, that should make you start thinking. Most of us know how valuable mentors are, right? Yet so few of […]
Using Testimonials and Reviews to Build Trust (and Boost your SEO)
It’s always a good idea to revisit strategies that strengthen your business, especially at the start of a fresh, new year. One of the simplest and most impactful ways to build trust and credibility with your customers is through testimonials and reviews. Not only do these tools connect you with customers, but they can also […]
The Secret to Productivity: Building Time for Deep Work
Imagine a single mother, every morning, taking her baby to a cozy coffee shop called the Elephant House in Edinburgh. J.K. Rowling would nurse a single cup of coffee or tea, finding solace and focus in a small corner by the window overlooking Edinburgh Castle. With a space heater nearby to keep her baby warm, […]
Why Smaller Social Media Platforms Like Bluesky Might Be Worth Exploring
A Fresh Look at Bluesky New Platform, New Opportunities: Bluesky is a newer social media platform that’s been growing fast. While not everyone’s on it yet, it’s worth considering as a space for your business to connect with people in a more intimate and less crowded way. Explore, Don’t Commit: There’s no need to rush […]
9 Ways to Repurpose Your Podcast Guest Appearance (Plus Tools to Use)
Being a guest on a podcast is an excellent way to showcase your expertise and reach new audiences. But once the recording is done, the opportunities don’t end there. Repurposing your podcast guest appearance content not only extends its lifespan but also maximizes its impact. The Importance of Repurposing Content Content repurposing is not just […]
Avoid These 7 Common Mistakes in Holiday Promotions (And How to Fix Them)
The holiday season can be a gold mine for small businesses, but let’s be real—it’s also one of the most stressful times of the year, especially if you’re in the retail or e-commerce sectors. With everything on your plate, it’s easy to feel overwhelmed and underprepared, and this year, things are even more challenging. Many […]