Marketing Your Business During the Coronavirus

coronavirus

  This is a time like few of us have ever experienced. With the novel coronavirus COVID-19 sweeping the world at a rapid pace, fear and confusion are running rampant. But that’s not all, businesses are feeling the pain and fear as well. A recent poll by CNBC showed that among businesses that said they […]

The (Secret) Way to Use Facebook to Find Your Target Market

target market

  It’s estimated that Facebook stores and classifies about 52,000 data points for each of its users. So anything we click on, read, pages we visit, posts we like, friends we have all become data points. Yep, Facebook has the low-down on each one of us. As a Facebook advertiser, we have access to some […]

Who is Your Target Market, Anyway?

target market

You may have heard the term “target market” or “target customer” thrown around in marketing or small business circles. And you may wonder… who is that? After all, isn’t everyone my target customer? Although it might not seem logical, the truth is this: the more narrowly you can describe your target customer, the more likely […]

6 Crucial Things to Look For When Hiring a Designer

hire graphic designer

  Over the course of my career, I have worn three big hats: marketer, designer, and business owner. Having been in all three roles has given me a unique perspective on what it takes to do all of these well– especially as it relates to hiring someone in the design role. So I thought I […]

Anatomy of the Best About Us Page

Last week, we needed one of our cars fixed. As I was looking online for the phone number of a mechanic we’ve used in the past, I read their About Us page on their website: “We pride ourselves on our reliable customer service and our highly trained, experienced service staff. We want our customers to […]