Being a guest on a podcast is an excellent way to showcase your expertise and reach new audiences. But once the recording is done, the opportunities don’t end there. Repurposing your podcast guest appearance content not only extends its lifespan but also maximizes its impact.
The Importance of Repurposing Content
Content repurposing is not just a trend; it’s a critical strategy for maximizing the value of your podcast guest appearances. According to a survey by ReferralRock, a whopping 94% of marketers repurpose their content. This statistic highlights the importance of content repurposing in modern marketing strategies.
Rule of 7: People need to see something seven times before they take action. With that, repurposing content helps you reinforce your message and make it stick with your audience. Think variety, and it makes your brand more memorable.
- SEO Value: Repurposed content can improve your search engine rankings by creating multiple pieces of content around the same topic, driving more traffic to your site.
- Cost-Effective: It allows you to maximize the use of your content without constantly creating new material from scratch, saving you time and resources.
- Increased Awareness: Repurposing content ensures that your message reaches a broader audience across various channels.
- Credibility for Your Brand: Consistently sharing valuable insights across different platforms positions you as an authority in your field.
Understanding these benefits makes it clear how crucial repurposing is for extending the reach and impact of your podcast guest appearances.
Here are nine effective ways to repurpose your content, along with some valuable tools to help you along the way.
1. Write a Blog Post
Turning your podcast appearance into a detailed blog post is a fantastic way to expand on topics discussed. Summarize the key points, add your insights, and provide additional value.
No Website? No Problem!: Post on platforms like Reddit or Medium to share your insights. Medium, which offers a paid membership for unlimited content, is an excellent option for reaching readers who are keen on consuming informative articles.
2. Create Show Notes
Show notes provide a quick summary and highlight the main points of the podcast episode.
Embed the Episode: Make it easy for the readers to listen by embedding the episode directly into the notes. Similarly to what we do for the My Weekly Marketing podcast episodes. This method also boosts the SEO of both the podcast and your website.
3. Produce Audiograms
Audiograms are short, engaging video clips that combine audio from the podcast with visual elements. These are perfect for Facebook and Instagram Reels, YouTube Shorts, and Stories. Basically visualizers utilizing static images, the transcript of the episode highlight, and a neat waveform animation.
Tool Tip: Use Headliner to create these clips easily. Choose the most impactful moments from your guest episode to capture the audience’s attention. Headliner is widely used, with over 1.3 million podcasters in 193 countries creating content with it. Explore their free and paid plans to see what works for you.
4. Share Episode Highlights on Social Media
Break down your podcast episode into bite-sized highlights. Combine related methods to create concise and impactful content.
- Short and Sweet: Use Instagram Reels, YouTube Shorts, TikTok, and even LinkedIn to share these snippets. Each clip should be around 60 seconds long, capturing the best moments or key takeaways. InShot and CapCut are beginner-friendly video editing tools to achieve this. If you want to take advantage of AI, OpusClip is a great (paid) option to generate short-form content for you.
- Carousel Posts: Create engaging Instagram carousel posts using tips or frameworks discussed in your episode. This format allows you to go deeper into the content and keeps your audience swiping through your post.
- Static Posts and Quote Cards: Visual content is highly engaging. Use tools like Canva to create static posts featuring quotes or excerpts from the episode. Highlight key insights and share them on platforms like Instagram, LinkedIn, and Facebook.
Going back to ReferralRock’s survey, there are numerous ways to repurpose content in a fresh, new format. Check out the responses below for inspiration.
5. Repurpose Content into an Email Newsletter
If you have an email list, repurpose the podcast content into an engaging newsletter.
Direct Links: Include a brief summary of the episode, key insights, and a direct link to listen. This keeps your subscribers informed and drives traffic to the podcast.
6. Create Infographics
Infographics are a powerful way to visualize the information discussed in your podcast episode.
Engage and Educate: Similar to when creating static posts, basic graphic design tools like Canva can help you design infographics that break down complex ideas into easy-to-understand visuals. Infographics can be shared on social media, included in blog posts, or added to email newsletters to provide additional value to your audience.
7. Make a Spotify Playlist
Create a Spotify playlist of all your podcast guest appearances. This is a unique way to showcase your expertise across various episodes.
Inspired by Michelle Glogovac from our My Weekly Marketing podcast episode 83, you can create a branded playlist. Update it regularly and share it on your social media profiles, website, and LinkedIn.
Embedding and Branding: Change the cover art to your headshot, brand the playlist with your book cover or personal branding, and use it as a one-stop link for all your podcast guest spots.
8. Explore Facebook Live or LinkedIn Video
Hosting a live session on Facebook or LinkedIn is a fantastic way to engage with your audience in real-time. Getting into live video may seem intimidating, but it’s a powerful way to connect with your audience, provide extra value, and keep the conversation going beyond the podcast episode.
Facebook Live:
- Interactive Engagement: Use this opportunity to do a deeper dive into the topics discussed in the podcast episode. Answer questions, share additional insights, and interact with your audience to keep them engaged.
- Behind-the-scenes: Share behind-the-scenes stories or insights that weren’t covered in the podcast.
LinkedIn Live:
- Professional Networking: Use LinkedIn Live to focus on professional insights and industry-specific topics discussed in the podcast. This positions you as an expert in your field and helps you build your professional network.
- Follow-up Discussions: Engage with your LinkedIn connections by discussing how your podcast appearance has influenced your business or personal brand. This encourages interaction and keeps your audience invested in your journey.
9. Experiment with Different Content Formats
Diversifying the formats in which you share your podcast content can help you reach a broader audience.
- Webinars: Organize a live or recorded webinar that delves deeper into the topics discussed in the podcast. This allows for interactive Q&A sessions and provides a platform to showcase your expertise further.
- PDF Guides: Transform your podcast’s key takeaways into a concise, downloadable PDF guide. These guides can serve as quick reference materials for your audience and are perfect for sharing on your website or via email.
- eBooks: Expand on the ideas from your podcast episode to create a comprehensive eBook. This can be an excellent resource for your audience and a valuable lead magnet to grow your email list.
Keep Growing Your Presence
Repurposing your podcast guest content can really extend the life and reach of each episode. It’s not just about reusing stuff but adding new value with visual elements to keep your audience hooked across different platforms.
Try turning cool quotes or insights into social media posts, make short video clips, or write blog posts that dive deeper into the topics. The goal is to give your audience various ways to enjoy your content.
For more tips on being an awesome podcast guest, check out episode 83 of My Weekly Marketing. It’s full of strategies to help you shine and grow your influence.
Stay motivated, keep learning, and make the most of every podcast chance to build your brand and expand your reach.
