Who is Your Target Market, Anyway?
You may have heard the term “target market” or “target customer” thrown around in marketing or small business circles. And you may wonder… who is that? After all, isn’t everyone my target customer? Although it might not seem logical, the truth is this: the more narrowly you can describe your target customer, the more likely […]
6 Crucial Things to Look For When Hiring a Designer
Over the course of my career, I have worn three big hats: marketer, designer, and business owner. Having been in all three roles has given me a unique perspective on what it takes to do all of these well– especially as it relates to hiring someone in the design role. So I thought I […]