Marketing Strategy & Fractional CMO for small business owners
Trade Scattered Marketing for a Steady Stream of Clients
You don’t need more marketing tasks. You need a trail. Let’s build yours.
You want revenue, freedom, and a business that's growing.
You started this business because you're great at what you do. But somewhere between the Instagram posts and a stack of free downloads, marketing started feeling like a part-time job.
Meanwhile the bills don't pause, slow months get scarier, and the version of your business you pictured is still just out of reach.
Hello, I'm Janice. I've spent 30 years learning the ins and outs of marketing strategy.
From large corporations to scrappy non-profits, to growing businesses, I’ve worked with them all.
But the clients who light me up? Small business owners who are brilliant at what they do, but just can’t seem to crack the marketing code.
My secret sauce? I can look at your marketing and tell you exactly why it’s not working. Not a guess. A diagnosis.
There's a reason some marketing strategy works and some doesn't. And it's not luck.
It’s not that you need more marketing. You need connected marketing — a Trail your ideal client follows from “never heard of you” to “take my credit card.” That’s what the Trail to the Sale™ does.
Imagine knowing exactly what to post, who it’s for, and the outcome you can expect. Imagine opening your laptop on Monday and not feeling behind. Imagine sales coming from a system, not a scramble.
That’s a business that funds your life instead of overtaking it. It’s marketing that works while you sleep, take the dog out for a hike, or finally take a weekday off without feeling guilty.
After more than 30 years of working with companies of every size, I’ve seen the same pattern over and over again: the businesses that grow aren’t doing more marketing. They’re doing connected marketing. Every piece has a job. Every stage leads to the next. And a system that’s based on human behavior, not trends. So it won’t change next week or next year.
That’s what I built the Trail to the Sale™ to do— turn scattered marketing into a clear path your customers follow.
Want to Find Your Marketing Gap?
Take the Trail Finder™ quiz and get your free Trail to the Sale™ map — so you know exactly where you are, what’s working, and what to fix first. You’ll find out:
- Your current stage on the Trail to the Sale™
- Your biggest gap (and why it’s costing you customers)
- Your custom map with next steps
No spam. No fluff. Just clarity.
My Weekly Marketing Podcast
Think of it as marketing advice from an experienced friend–without the bro-marketing nonsense.
New episodes each Tuesday.
“Janice…is one of those rare hosts who makes every conversation feel effortless while somehow also making it incredibly valuable.”
From boardrooms to home offices — I've seen what works.
This is some of what happens when you have a roadmap...
Let's fix your scattered marketing.
Still wondering where your marketing trail breaks down? Take the Trail Finder Quiz!
FAQs
Janice is a marketing strategist and fractional CMO with more than 30 years experience in marketing.
Small business owners, especially women who are running service-based businesses, such as consultants, coaches, accountants, designers, etc.
Most entrepreneurs produce scattered marketing: a little social media, some ads, SEO, etc. But that just produces scattered marketing. The Trail to the Sale™ is an 8-step roadmap built on how people actually buy. It gives overwhelmed business owners a clear, strategic path to consistent sales without marketing overwhelm or scattered marketing. You can learn more here.
For 1:1 clients, I offer coaching packages starting at $497. I also offer an online course, Modern Marketing Mastery, which I open twice per year at $997.
I also offer periodic promotions and special events, which you can learn about by subscribing to my email list.
Not sure where to start? Begin with my free Trail Finder quiz!
With my Marketing Clarity Session, you can see results as quickly as 90 minutes!
Other results are dependent on the size of your business and what needs improvement.