22 Best Marketing Apps for Bootstrappers

By Janice Hostager   We’re all looking for a way to get things done faster. Better. With less involvement. I know I’m always in the market for the best marketing apps and software that will help me in my day-to-day business. So I decided to put together a list of some of my faves…the ones that…

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Why Your Blog Post Didn’t Get Read

By Janice Hostager You have a great idea for a blog post, spend hours writing your masterpiece, only to publish it…and hear crickets. Does this sound familiar? I suspect every blogger has had that experience at some point in time. I know I have. And it’s pretty discouraging. Actually, I would say it’s downright painful. So…

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How to really get to know your target market

  Katherine*was a coaching client I had last year who really needed my help. She was really struggling to get sales on her e-commerce site where she sold planters (beautiful planters, I might add).  She defined her target market as being women 25-65. Then she ran PPC ads and set up accounts on every major…

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Are You Pricing Correctly? How to Price your Product

By Kelly Berry It’s summertime – so picture this summery scene with me if you will.  You’re at a beautiful beach resort, far from home, sunning next to the ocean when you discover that you’ve run out of sunscreen.  What to do?   Good thing that souvenir shop on the boardwalk is so close to your…

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Email Checklist– Before You Push “Send”

I’ve done it more than once. In a hurry to get an email out to our list, I forget to include something.  Or I realized, after the send button was pushed, that I made an error.   And truthfully, I know I’m not alone. So I decided to put together an email checklist with what should…

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How to Create Your First Webinar

By Janice Hostager   Your First Webinar Nervous about putting on your first webinar? I remember learning way back in college, in my Psych 101 class, about something called “Approach-Avoidance Conflict”. That’s when a goal has qualities that make you want to approach it and other qualities that make you want to avoid it. That would…

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CAN-SPAM act: are your emails breaking the law?

By Janice Hostager Could your emails be spam? Bulk email is one of the most powerful ways to reach your target customer and build a relationship. But not it it’s considered to be spam. Every few weeks I get spam email from a woman who I met a couple of years ago at a networking event. We’ll…

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19 Ways to Get More Business

By Janice Hostager There are very few small business owners that don’t want to get more business. I remember when I launched my first business many years ago. It was a custom-designed invitation business. I built my own website, designed and produced several invitation samples and was ready to open my (electronic) doors! With sweaty palms,…

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