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There are soooo many ways to market your small business. This small business marketing blog has lots of tips, resources, and general good info to share! Or if you’d rather listen, check out my weekly podcast!
Perfectionism Is Holding You Back: How to Overcome It as a Small Business Owner
Have you ever put off launching something, posting that video, or even starting a project because it didn’t feel ready
How to Follow Up with Potential Customers (Without Being Pushy)
You’ve caught their interest, they’ve clicked on your site, signed up for your freebie, or maybe even added something to
Simple Ways To Make Your Website Look Trustworthy to Customers
First Impressions Matter More Than You Think When someone visits your website for the first time, they’re making snap judgements
7 Reasons Why Every Small Business Owner Needs a Mentor
Did you know about 76% of people believe mentors are important, but only 37% actually have one? This is a
Using Testimonials and Reviews to Build Trust (and Boost your SEO)
It’s always a good idea to revisit strategies that strengthen your business, especially at the start of a fresh, new
The Secret to Productivity: Building Time for Deep Work
Imagine a single mother, every morning, taking her baby to a cozy coffee shop called the Elephant House in Edinburgh.
Why Smaller Social Media Platforms Like Bluesky Might Be Worth Exploring
A Fresh Look at Bluesky New Platform, New Opportunities: Bluesky is a newer social media platform that’s been growing fast.
9 Ways to Repurpose Your Podcast Guest Appearance (Plus Tools to Use)
Being a guest on a podcast is an excellent way to showcase your expertise and reach new audiences. But once
Avoid These 7 Common Mistakes in Holiday Promotions (And How to Fix Them)
The holiday season can be a gold mine for small businesses, but let’s be real—it’s also one of the most
Overwhelmed with Marketing? Try This 7-Day Reset to Get Back on Track
Ever feel like marketing your business is like spinning plates–one wrong move and everything crashes down? You’re not alone. According
Does Print Marketing Still Work?
In an era where digital marketing dominates the conversation, you might wonder if there’s still a place for print marketing.
Overcoming Social Media Fears: A Guide for Small Business Owners
Picture this: you’ve got a fantastic small business, loyal customers, and a product or service that people love. Yet, the
11 Must-Have Features of a Blog that Converts (and Keeps Growing)
Running a business while trying to build a blog? Hats off to you! Managing clients, inventory, and orders is a
A Practical Checklist for Entrepreneurs to Set and Sustain Healthy Boundaries
As an entrepreneur, you know how easy it is to lose yourself in the hustle. The constant pressure to grow
Creating a Strategic Plan for Your Small Business
Running a small business can feel like a one-man show. From managing daily operations to finding new customers, it’s easy
5 Simple Ways Small Business Owners Can Use AI to Make Life Easier
As a small business owner, you’re juggling multiple roles—marketing, customer service, and social media management, all while trying to enjoy
Why You Should Use Pinterest for Your Small Business
Pinterest might seem like a platform reserved for crafts and recipes, but it’s actually a hidden gem for small businesses.
How to Show Up on ChatGPT
Showing up on page one of Google is likely one of your business goals. But search is changing day-by-day, especially
9 Steps to Create a Killer Sales Page
Sales pages are tricky things. They are the pages that stand between your customer and a sale, and there’s a
The Power of Email Marketing for Small Businesses in 2024
Email marketing gets a bad rap sometimes. Some people say it doesn’t even work anymore. But the truth is, email
The Ultimate Guide to Voice Search for Your Small Business
One of my best assistants is named Siri. Yep, that one. She never leaves my wrist and follows me around
How to Create Social Media Ads that Work
If you’ve ever tried to stand out on social media, you know it’s no easy task. It can feel like
How the Trail to the Sale™ Can Help You Market Your Business
By Janice Hostager About fifteen years ago, after moving from a big city to a college town in Wisconsin, I
9 Things to Do Today to Grow Your Instagram Following
For many businesses, Instagram is a no-brainer for marketing. It offers you a platform where you can connect with your
5 Social Media Mistakes that will Eat Up your Time
I love a lot of things about social media. For a business owner, it’s obvious that it’s free marketing. As
How to Sell on Social Media
To some business owners, social media can look like wasted effort. It takes a lot of time, requires some skill,
How to Get More Website Traffic
“How do I get more traffic to my website?” That’s a question I get asked a lot. And it’s an
How to Get More Website Visitors: SEO Beginner’s Guide
Who here could use more traffic to their website? 🙋🏼♀️ Very few of us have as many website visitors as
Content Pillars will Change Your Blogging Life. (Honestly.)
I was on a content hamster wheel. The thought “I need to get another blog post done!” followed by a
Customer Loyalty & After-Sale Service
You got a sale! Woohoo! But wait–did you think we would be done when the customer bought your product? Fortunately
How to Sell Without Discounts
When I started my first business, a custom invitation company, I had my product priced right. Any less expensive
How to Price a Product or Service
So you’ve decided on a new product and maybe even have it developed or produced. Now…how should you price
How to Get Customers to Buy From You
If you’ve been in business for any amount of time, you have probably asked this question: “how can I get
9 Ways To Stand Out From Your Competition
The third phase of the Trail of the Sale™ is the compare stage. If there are so businesses with the
Is Email Marketing Still Important?
You may have heard that email marketing is dead. Let me set the record straight- it’s not. Email marketing is
How To Create Big Brand Awareness for Your Small Business
When I started my first business, brand awareness was not something I thought too much about. Like many of us,
4 Essential Steps to Building a Strong Brand [Free Download]
Why You Need to Brand Your Business When I opened my first business–a design agency–I didn’t think much about my
Blogging in 2022 [Free Template]
Can I make a confession? Back in the early 2000s, when I started my first business (a design agency),
What Are You Really Selling?
How to Figure Out Why Customers Buy From You We all think we make logical decisions when we purchase something,
Marketing Your Business During the Coronavirus
This is a time like few of us have ever experienced. With the novel coronavirus COVID-19 sweeping the world
The (Secret) Way to Use Facebook to Find Your Target Market
It’s estimated that Facebook stores and classifies about 52,000 data points for each of its users. So anything we
6 Crucial Things to Look For When Hiring a Designer
Over the course of my career, I have worn three big hats: marketer, designer, and business owner. Having been
Who is Your Target Market, Anyway?
You may have heard the term “target market” or “target customer” thrown around in marketing or small business circles. And
Anatomy of the Best About Us Page
Last week, we needed one of our cars fixed. As I was looking online for the phone number of a