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There are soooo many ways to market your small business. This small business marketing blog has lots of tips, resources, and general good info to share! Or if you’d rather listen, check out my weekly podcast!
How to Show Up Confidently in Your Marketing
When you’re a small business owner, especially in a saturated space, it’s easy to second-guess yourself. You might wonder: Do
Selling Gets Easier the More You Do It
When it comes to selling, confidence isn’t something you magically have. It’s something you build. And one of the best
10 Reasons Why You Should Audit Your Marketing
(Plus a Free Tool to Help You Get Started) When’s the last time you took a step back and looked
What Matters More Than Going Viral in Your Business
Going viral sounds exciting. Tens of thousands of views, comments rolling in, maybe even a few new followers. And while
How to Write Marketing That Connects
Your audience doesn’t want a perfectly polished pitch. They want you. Ever read something online and think, “That sounds… nice?
Why a Smaller Audience Can Be a Good Thing
Ever scroll through Instagram and feel that FOMO creeping in? Seeing competitors with massive followings, shiny launches, or endless “likes”
How Imposter Syndrome Sabotages Your Marketing Strategy
It starts with a blank screen. You sit down and write a caption, draft a sales email, or update your
Overwhelm Is the Enemy of a Small Business Owner
Running a business comes with a long list of responsibilities, and it’s easy for that list to grow faster than
Why Avoiding AI Could Be Slowing Down Your Marketing
If you’ve been side-eyeing AI tools, wondering if they’re just a passing trend, you’re not the only one who’s hesitated.
Blog vs Podcast for B2B Small Business Marketing
You’ve heard podcasting builds authority. Blogging boosts SEO. Both seem like smart moves, but choosing the right one for your
How to Create, Claim and Set Up Your Google Business Profile
If you’ve ever Googled your business and seen a profile you don’t manage or worse, no profile at all, you’re
How to Know When to Outsource vs. Do It Yourself
As a small business owner, chances are you’ve had this thought more than once: “Should I just do this myself
How to Do a Website Audit (Even If You’re Not Techy)
You’ve probably been told to “audit” your website and now you’re spiraling into a rabbit hole of technical jargon that
How to Know When It’s Time to Try a New Marketing Channel (And When to Wait)
You’ve probably heard about Threads. Or maybe Rednote, Bluesky, perhaps Substack? Or even older ones like Pinterest or Reddit you’ve
Are You Talking to the Right Customer at the Wrong Time?
You finally get a promising lead. They said they were interested. You followed up with all the right information, even
How to Calculate Your Lifetime Customer Value and Customer Acquisition Cost
I want to be honest with you. Crunching numbers is not my favorite part of marketing. I’m the creative type,
10 Signs Your Marketing Is Working (Even If Sales Haven’t Spiked Yet)
Marketing can feel discouraging when the results don’t show up right away. You spend hours on content, strategizing, posting, tweaking,
Numbers Don’t Lie, But They’re Not the Whole Story
You spend hours crafting the perfect Instagram post, selecting the right words and hashtags, choosing the best image, and even
Why Entrepreneurs Should Embrace Lifelong Learning
Success in business goes far beyond a diploma. Lifelong learning is what keeps you ahead. It’s about staying curious, adaptable,
Content Fatigue is Real: Why Small Business Owners Are Tired of Creating and Consuming Content
What is Content Fatigue? Do you ever get that feeling where you’re endlessly scrolling, but nothing feels worth your time?
Avoid These 10 Customer Service Mistakes to Keep Customers Happy
Imagine this: you’re running your website, and suddenly a virus pops up that breaks a key feature. You try every
Hustle Culture Is Holding You Back (And What to Focus on Instead)
The Problem with the Hustle Mindset Hustle culture is dead. For years, entrepreneurs have been told that working non-stop is
Why Micro Influencers (and Local Creators) Are a Smarter Investment for Small Businesses
Influencer marketing isn’t just for big brands with massive budgets. Small businesses can benefit just as much, if not more,
Stop Comparing Your Business to Others. Here’s What to Do Instead
It’s easy to fall into the comparison trap. You see another business owner posting about their latest success, hitting six-figure
How to Overcome Perfectionism as a Small Business Owner
Have you ever put off launching something, posting that video, or even starting a project because it didn’t feel ready
How to Follow Up with Potential Customers (Without Being Pushy)
You’ve caught their interest, they’ve clicked on your site, signed up for your freebie, or maybe even added something to
Simple Ways To Make Your Website Look Trustworthy to Customers
First Impressions Matter More Than You Think When someone visits your website for the first time, they’re making snap judgements
7 Reasons Why Every Small Business Owner Needs a Mentor
Did you know about 76% of people believe mentors are important, but only 37% actually have one? This is a
Using Testimonials and Reviews to Build Trust (and Boost your SEO)
It’s always a good idea to revisit strategies that strengthen your business, especially at the start of a fresh, new
The Secret to Productivity: Building Time for Deep Work
Imagine a single mother, every morning, taking her baby to a cozy coffee shop called the Elephant House in Edinburgh.
Why Smaller Social Media Platforms Like Bluesky Might Be Worth Exploring
A Fresh Look at Bluesky New Platform, New Opportunities: Bluesky is a newer social media platform that’s been growing fast.
9 Ways to Repurpose Your Podcast Guest Appearance (Plus Tools to Use)
Being a guest on a podcast is an excellent way to showcase your expertise and reach new audiences. But once
Avoid These 7 Common Mistakes in Holiday Promotions (And How to Fix Them)
The holiday season can be a gold mine for small businesses, but let’s be real—it’s also one of the most
Overwhelmed with Marketing? Try This 7-Day Reset to Get Back on Track
Ever feel like marketing your business is like spinning plates–one wrong move and everything crashes down? You’re not alone. According
Does Print Marketing Still Work?
In an era where digital marketing dominates the conversation, you might wonder if there’s still a place for print marketing.
Overcoming Social Media Fears: A Guide for Small Business Owners
Picture this: you’ve got a fantastic small business, loyal customers, and a product or service that people love. Yet, the
11 Must-Have Features of a Blog that Converts (and Keeps Growing)
Running a business while trying to build a blog? Hats off to you! Managing clients, inventory, and orders is a
A Practical Checklist for Entrepreneurs to Set and Sustain Healthy Boundaries
As an entrepreneur, you know how easy it is to lose yourself in the hustle. The constant pressure to grow
Creating a Strategic Plan for Your Small Business
Running a small business can feel like a one-man show. From managing daily operations to finding new customers, it’s easy
5 Simple Ways Small Business Owners Can Use AI to Make Life Easier
As a small business owner, you’re juggling multiple roles—marketing, customer service, and social media management, all while trying to enjoy
Why You Should Use Pinterest for Your Small Business
Pinterest might seem like a platform reserved for crafts and recipes, but it’s actually a hidden gem for small businesses.
How to Show Up on ChatGPT
Showing up on page one of Google is likely one of your business goals. But search is changing day-by-day, especially
9 Steps to Create a Killer Sales Page
Sales pages are tricky things. They are the pages that stand between your customer and a sale, and there’s a
The Power of Email Marketing for Small Businesses in 2024
Email marketing gets a bad rap sometimes. Some people say it doesn’t even work anymore. But the truth is, email
The Ultimate Guide to Voice Search for Your Small Business
One of my best assistants is named Siri. Yep, that one. She never leaves my wrist and follows me around
How to Create Social Media Ads that Work
If you’ve ever tried to stand out on social media, you know it’s no easy task. It can feel like
How the Trail to the Sale™ Can Help You Market Your Business
By Janice Hostager About fifteen years ago, after moving from a big city to a college town in Wisconsin, I
9 Things to Do Today to Grow Your Instagram Following
For many businesses, Instagram is a no-brainer for marketing. It offers you a platform where you can connect with your
5 Social Media Mistakes that Will Eat Up your Time
I love a lot of things about social media. For a business owner, it’s obvious that it’s free marketing. As
How to Sell on Social Media
To some business owners, social media can look like wasted effort. It takes a lot of time, requires some skill,