Marketing needs strategy
Ditch the overwhelm. Get a clear, step-by-step roadmap to grow your business — without burning out or guessing what to do next.
Increase Your Sales with a done-for-you Marketing Strategy Intensive
You’ve probably tried a few things to market your business. Maybe you ran some ads, tried some social media, but your results? Meh.
Marketing without a strategy is like hiking in the dark. You can’t see which path will lead you closer to your goal. And there are so many rabbit holes you can stumble in! (Like…social media?)
It’s not that your business isn’t good or your offer isn’t strong. It’s that your marketing needs a roadmap.
That’s exactly why I created the Trail to the Sale™ — a simple, step-by-step roadmap that exactly what to do and when to do it to reach your goals.
This done-for-you strategic roadmap that turns random acts of marketing into a clear, confident plan!
This is for small business owners who want:
- A proven process (not guesswork)
- A step-by-step marketing roadmap
- A strategy built around their goals, budget, and time limitations.
We’ll clarify your message, fix what’s holding you back, and map out what to do each month so you can move forward with confidence!
Move from Overwhelmed
to Overcomer!
When I started my first business, I felt like I was running in circles — drowning in SEO, social, and “must-do” marketing tactics that seems to contradict each other.
Even with 30+ years into a career in the marketing world, I was still overwhelmed. So-called online experts were telling me things like “you need a better website…get on Pinterest… do webinars!”
Put what I really needed was a plan. And I knew that plan had to reflect the path my customers were taking.
So I built a system that simplified it all, and I called it the Trail to the Sale™.
It works because it’s built on human behavior–not trends or theories. And that same process has worked for many small & medium-sized business owners who I’ve helped to find focus, attract ideal clients, and grow faster (without the chaos).
You don’t need to do everything. You just need to do the right things in the right order.
Our Process
We start by assessing your business, then your goals and objectives. From there, we map out, step-by-step, how to best reach them.
We take your budget and time constraints into account to give you a step-by-step plan to get you from where you are now to success!
With more than 30 years of experience working with small businesses, medium-sized businesses, and nonprofits, we can create a marketing strategy that will work for your business too.
Evaluate
WE DO: Deep dive into your business, goals, and current marketing.
YOU GET: A full audit of your website, messaging, content, & more.
Recommend
WE DO: Create a custom Trail to the Sale™ strategy based on Step 1.
YOU GET:Clear next steps for each stage of your customer's journey.
Implement
WE DO: Create a written plan with simple monthly milestones.
YOU GET: A monthly roadmap you can follow or hand off to your team.
For marketing to be effective, it takes a well-planned, customized strategy.
And a step-by-step plan.
Trailblazer
Best for business owners who know their marketing isn’t working but need clarity, priorities, and a clear 6-month plan before making bigger moves.-
Full marketing audit (website, social media, SEO, messaging)
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Keyword research & positioning summary
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6-month step-by-step marketing roadmap
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1 strategy + 1 followup call
Momentum
Best for established business owners who want a fully customized Trail strategy with clear messaging, audience focus, and a 12-month roadmap turning effort into traction.-
EVERYTHING IN TRAILBLAZER +
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Full Trail to the Sale™ Marketing Strategy customized to your business
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12-month roadmap with monthly focus milestones
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Content pillar messaging recommendations
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Ideal Customer Audience profile
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Additional follow-up call for accountability + Q&A
Strategy Intensive
Best for growth-ready business owners who want advanced strategy across SEO, ads, email, and visibility—plus expert support while they implement over the next 90 days.-
EVERYTHING IN MOMENTUM +
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Advanced SEO & AEO
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Ad budget breakdown + recommendations
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Lead magnet & email outlines
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Ad strategy & outreach plan (PR + podcast pitching)
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90 Days of email support
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Additional 90-day implementation check-in call
How much will another year of struggling cost you?