Let's Create
Your Marketing Strategy
Keeping up with marketing can be overwhelming. Let's make it easier though a strategy and a plan.
Increase Your Sales with a Simple Marketing Strategy
You’ve probably tried a few things to market your business. Maybe you ran some ads or tried using social media. But you’re just not seeing the results you hoped for. 🤷🏼♀️
First off, you need to know that it’s not personal…you have the potential to build a powerful business.
But marketing without a strategy is like walking in the dark–and I don’t need to tell you that there are SO MANY marketing rabbit holes we can fall into (social media anyone?)!
To be successful with marketing, you need more than social media and a few ads. You need a marketing strategy*. It needs to hit your long term goals and be organized into manageable steps so it doesn’t pull you under with thousands of tasks.
A Trail to the Sale™ Marketing Plan can help you build the business you dream of by creating a customized marketing plan that’s not complicated, overwhelming…or smarmy.
Let’s make your marketing less stressful and more successful! 🎉
Schedule a call and let’s talk!
Move from Overwhelmed
to Overcomer!
Marketing can be overwhelming for anyone. It was for me when I started my first business. Trying to do all the things–SEO, email marketing, ads, social media–put my entrepreneurial brain 🧠 into paralysis mode!
I’d spent my career in marketing, but knowing what I should do was not enough to prevent me from getting overwhelmed. I had to find a way to focus on only what was relevant, without letting everything else pull me under.
That’s when the Trail to the Sale™ was born. Even as a solopreneur, this framework allowed me to concentrate on what would bring me business I needed. The simple steps gave me clarity.
I realized then that many of my clients were struggling in the same way I was, so I started using the framework with them as well. I want you to benefit from it too!
My Process
I start by assessing your business, then your goals and objectives. From there, I map out, step-by-step, how to best reach them.
I take your budget and time constraints into account to give you a step-by-step plan to get you from where you are now to where you want to be.
With more than 30 years of experience working with small businesses, medium-sized businesses, and nonprofits, I can create a marketing strategy that will work for your business too.
Evaluate
We start by taking a deep dive to see what you're currently doing and seeing how it's working.
Recommend
Next, we make recommendations based on what we discover during your evaluation phase.
Implement
We give you a written step-by-step plan to guide you through implementation
For marketing to be effective, it takes a well-planned, customized strategy.
And a step-by-step plan.
What I'll Analyze & Plan
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Your Competitive Market
Before we begin, it's crucial to thoroughly analyze your competitive market landscape. This involves assessing not just direct competitors, but also indirect ones that offer similar products or services.
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Your Messaging
Your messaging is like a magnet, pulling in the people who need you. But generic or broad messaging won’t do–you need to connect with them on a deeper, emotional level. Meet them where they are now, and bring them to a point where they see that your solution is exactly what they need.
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Your Website
Your website is often the first point of contact for potential customers, so it's essential to make a positive impression. A well-designed, user-friendly website that is optimized for search engines can improve your visibility online and drive organic traffic. Keywords, meta tags, and quality content are key components of an effective SEO strategy.
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Your Social Media
Social media has become important for businesses to engage with their audience, build brand awareness, drive customer loyalty, and create a direct line of communication. A good strategy prevents it from becoming a time and energy trap.
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Your Content
Content is a powerful tool for engaging your audience and driving traffic to your website. Relevant content that addresses your audience's needs can establish you as an authority in your industry.
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Your Email Marketing
Email marketing is a powerful tool for nurturing leads and retaining customers. Personalized, relevant emails can keep your audience engaged and convert subscribers into customers. Segmenting your email list based on customer behavior and preferences allows you to deliver targeted messages that resonate with your recipients.
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Your Advertising Strategy
Whether you're using social media ads, Google Ads, or traditional media, it's essential to have a clear goal and your target audience in mind. Your results depend on a clear strategy.
How much will another year of struggling cost you?
Investment
My analysis and planning package is for small and growing businesses who need a strategy and a plan. If you are an ambitious entrepreneur or a nonprofit leader and are serious about getting results, a strategy can help you.
You’ll get:
- A full analysis of what you’re currently doing with your business to determine what’s working and what could be improved
- A full plan for your marketing that includes a 6 month marketing strategy plan, including:
- Market Analysis
- Messaging Plan
- Website & SEO
- Content
- Social Media
- Email Marketing
- Advertising recommendations
- Three 1-hour follow-up check-in calls after delivery ($600 value)
Investment: $2,997 (payment plans available)
Non-profit discount rate available.
Click here to schedule a free call!