Marketing Momentum
Stop guessing. Start growing. Walk away with a marketing roadmap built around your business.
A marketing strategy that isn't built for YOUR business is just someone else's plan.
You’ve read the blog posts. Listened to the podcasts. Maybe even hired someone to “do your social media.” But nothing quite sticks because none of it was built around your specific offers, your specific clients, and the way you specifically show up in the world.
Marketing Momentum fixes that. In one focused engagement, we build you a custom Trail to the Sale™ roadmap — a step-by-step marketing path from where you are now to where you want to be. No cookie-cutter templates. No generic advice. Just a clear, actionable strategy that finally makes sense for your business.
And you won’t just leave with a plan. You’ll leave knowing exactly why it works — so you can own it, run it, and tweak it as you grow.
This is your entire marketing strategy, built from scratch.
Your 12-month Roadmap includes all of this…customized for your business:
- Full Trail to the Sale™ funnel overview — every step your ideal client takes from first discovering you to becoming a paying customer
- Content pillars + 12 months of topic ideas — so you always know what to write, post, and talk about
- Email marketing strategy — welcome sequences, newsletters, and promotional emails mapped out
- Lead magnet recommendations — specific ideas for growing your list with the right people
- Website audit + recommendations — exactly what to fix, update, or add to convert more visitors
- SEO & AEO guidance — the keywords and content strategy to help your ideal clients find you on Google and through AI.
This is for you if...
✓ You’ve had some success but your marketing feels scattered and reactive
✓ You know you need a strategy but every time you try to build one, you get overwhelmed
✓ You’re not sure your messaging is landing — or why people visit your site and don’t buy
✓ You want more than a pep talk — you want a real, custom plan you can actually follow
✓ You’re ready to invest in your business and do the work
WHAT’S INCLUDED
Everything we build together.
01
Deep-dive review of your website, offers, email + social
I come prepared. Before we ever hop on a call, I’ve already reviewed your marketing from the outside in — the way your potential clients see it. So we skip the small talk and get straight to what matters.
02
90-minute 1:1 strategy session
This isn’t a coaching call where I ask you questions and hand it back to you. We work. Together. On your actual business, your actual offers, your actual clients.
03
Messaging + offer assessment
We find exactly where you’re losing people — and we fix it. Whether it’s your headline, your pricing, your positioning, or your offer itself, we zero in on it and sharpen it.
04
Your custom Trail to the Sale™ roadmap + action alan
This is the centerpiece. A step-by-step marketing path built specifically around your business, your offers, and the clients you actually want, mapped out 90-days. You’ll know exactly where to show up, what to say, and how to turn strangers into paying clients.
05
Ideal customer clarity
We get crystal clear on who she is, what she wants, and the exact words that make her feel seen. Because when you’re talking to everyone, you’re reaching no one.
06
Session recording + written summary
Everything we covered, captured and organized so you can come back to it any time — especially when real life kicks back in and you need a reminder of the plan.
07
No-Risk Happiness Guarantee
After you complete your pre-work and attend the calls, if you don’t feel clearer about your marketing direction, we’ll work together to make it right.
HOW IT WORKS
Simple. Focused. Done in one session.
Step 1 You book your session and fill out a short intake form so I know your business before we meet.
Step 2 I review your website, offers, email, and social media — and come to the session with observations already in hand.
Step 3 We meet for 90 minutes and build your custom Trail to the Sale™ roadmap together.
Step 4 You receive your session recording, written summary, and action plan within 48 hours.
Janice Hostager–Marketing Strategist + Fractional CMO
If your marketing isn’t bringing in clients, there’s a reason. But it’s fixable!
I’m Janice Hostager. For more than 30 years, I’ve helped small and mid-size business owners figure out what’s not working, what’s missing, and what to do next in their marketing.
The result? A clear, step-by-step marketing plan designed to attract the right people and turn them into paying clients.
Because that’s what you need. Not more ideas. Not more content. A strategy you can follow from start to finish.
I host the My Weekly Marketing podcast and work with clients worldwide, but the goal is always the same: clarity, direction, and a strategy that really works.
You’ll get honest guidance, clear direction, and a step-by-step plan you can actually use.
The Investment
Ready to stop winging it?
Your custom marketing roadmap is one session away.
Marketing Momentum
$797
or 2 payments of $425
✓ Pre-session review of your website, offers, email, and socials
✓ 90-minute 1:1 strategy session
✓ Messaging + offer assessment
✓ Custom Trail to the Sale™ roadmap
✓ Ideal customer clarity review
✓ Written action plan
✓ Light feedback on key assets
✓ Session recording + written summary
BOOK YOUR ROADMAP CALL
What does it cost you to NOT have a plan?
Another year of scattered marketing. Another year of hoping referrals show up. Another year of watching competitors grow while you stay stuck.
Here’s what a clear marketing strategy can do for your business: more of the right people finding you, more conversations with clients you actually want to work with, and less time wasting energy on tactics that go nowhere.
Marketing results depend on a lot of factors, including how consistently you show up. But one thing is certain: without a strategy, you’re guessing. And guessing is expensive.
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