Overwhelmed with marketing?

You have big dreams, but put in long days, running on lukewarm coffee and a vision of what your business could be. You’re used to working hard, but getting clients in the door to say “yes” doesn’t seem to come as easily as you hoped. In fact, some days getting new clients feels impossible. 

You’ve become a slave to social media, tried running ads, and have taken a stab at SEO, but nothing seems to do the trick.

I completely get it. I’ve been where you are. It’s HARD!

Truthfully, there is no secret, no trick, no magic bullet (and you should be very suspicious of anyone who says there is).

And you’re in just the right spot. 

I’m Janice Hostager and as a marketing strategist, I want to share my passion for marketing and the difference it will make in your business, so you can focus on what matters most in your life.

Marketing is complex because people are complex. And it involves SO MUCH MORE than just doing the tasks. The key to getting sales is understanding your audience and developing a strategy for each of your offers.

When I started my first business–a design agency–I was not a marketing newbie. I had worked in Fortune 500 corporate marketing, retail marketing, agencies, and many small businesses. I had done art direction, copywriting, PR, and bought many ads.

But I found that there were so many marketing tactics available as a small business owners, it was nearly impossible not to become overwhelmed as an entrepreneur.

But I knew I needed to get a vision of the BIG picture of small business marketing to successfully incorporate the smaller tactics like email, social media, and blogging. I needed a marketing roadmap.That’s how the Trail to the Sale ^TM was born. 

Since then it’s been my mission to help you and other small business owners harness the many parts of marketing to work together to grow your business.

Want to learn more? Check out the My Weekly Marketing podcast, where I interview top experts and share secrets about what I’ve learned through my own marketing journey, or download one of my many free 

I want you to take ACTION and see your business GROW! Click below to start.