GET THE overwhelmed entrepreneur's

Marketing Strategy Playbook

Marketing can be overwhelming…It’s easy to get lost in marketing rabbit holes 🐰 like social media, Facebook ads, blogging, and SEO.😖

But here’s the truth: marketing overwhelm isn’t the problem, it’s the symptom.

Marketing without a strategy will just keep you busy and broke. 

When I started my first business, having a career in corporate and agency marketing helped me a lot, but it didn’t give me a step-by-step plan and strategy. So I created one.

I call it the Trail to the Sale™ and it’s based entirely on your customer’s journey.  I’ve used it for dozens of client and in my own business. This Marketing Strategy Playbook is a step-by-step roadmap so you know what to do on each step of your customer’s journey.

And I want to share it with you! Click below to download!

Ditch the Chaos and Create Your Marketing Strategy

Save Time

This free Marketing Strategy Playbook will help you get crystal clear on where to focus, what to say, and how to reach the right people—so you don't need to spend 24/7 on social media.

Save Money

Some forms of marketing, such as Google Ads, can burn through money faster than a marshmallow in a campfire. This guide will help you save your hard-earned cash 💸 and your sanity!

What You'll Get Inside

This is your mini marketing GPS. It includes ✔️ A framework to map your customer’s journey ✔️ Guidance to choose the right channels for your business ✔️ A plan you can stick to (even if marketing’s not your thing)

If you’re a small business owner who’s saying…

  • I have no idea what I should be doing in my marketing.
  • I’m not ready for a full marketing team—but I want a plan.
  • I’m overwhelmed, and I just need someone to tell me what works.


…then this is for you.

marketing plan trail to the sale
marketing playbook free download janice hostager

Who am I?

I’m Janice Hostager, Marketing Strategist , Fractional CMO, and host of the My Weekly Marketing podcast. Throughout my  marketing career of more than 30 years, my love has been simplifying marketing strategy.

After working with many corporate, non-profit, and small business clients, I’ve pinpointed what it takes to create a marketing strategy that works for any business, large or small. Now I get to share my strategy with YOU so you can focus on what you do best: running your business!

marketing strategy

DISCLAIMER: This free training is for educational purposes only. Results are not guaranteed and will vary based on individual effort and circumstances. All content is the intellectual property of Janice Hostager, LLC, and may not be reproduced or shared without permission. By signing up, you agree to receive occasional emails from us with helpful tips and resources. We respect your privacy and will never share your information.

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FREE marketing Strategy DOWNLOAD.