Marketing can feel like you’re traveling down a rabbit hole of one task after another.
Social media, ads, SEO, blogs, podcasts….it’s all so overwhelming.
And despite staying really busy, there’s no results to show for it.
I get it! I’ve been there too. It can be so disheartening. 🫠
But here’s the truth: marketing overwhelm isn’t the problem—it’s the symptom.
The real problem? Marketing without a strategy.
For you, that might look like…
Posting daily on Instagram but getting 8 likes 🦗
Spending hours tweaking a website that gets very few visitors
Running ads that torch your budget with no conversions to sales
Feeling the need to jump on every new trend (Reels! TikTok! AI!) and are still asking, “Is this even working?”
Always feeling busy, busy, but not moving forward.
Sound familiar? You’re not alone.
But the good news? There’s a way out.
The Marketing Strategy Playbook is a simplified version of my signature Trail to the Sale™ framework—an 8-step proven roadmap I’ve used with dozens of clients (and in my own business) to replace random acts of marketing with clear, repeatable steps. It will take you from a spray-and-pray approach to marketing, to one that is systematized, manageable, and effective.
Think of it as your mini GPS 🧭 that shows you exactly what to focus on in your marketing—without wasting time or money.
What You’ll Get Inside
☑️ A framework to map your customer’s journey–the source of how your customer buys
☑️ Guidance to choose the right channels for your business
☑️ A simple plan you can actually stick to (even if marketing isn’t your favorite thing)
Just click below to download (it’s free!)
Ditch the Chaos and Build Your Marketing Strategy
Save Time
No more wasting time on trends that don't produce results.
Save Money
Keep your cash 💸 instead of spending it on marketing without results
Gain Clarity
See exactly how to turn strangers into customers with a step-by-step plan.
If you’ve ever said…
- “I have no idea what I should be doing in my marketing.”
- “I’m not ready for a full marketing team, but I need a plan.”
- “I’m overwhelmed. I just want someone to tell me what works.”
…then this playbook was made for you!
Who am I?
I’m Janice Hostager, Marketing Strategist , Fractional CMO, and host of the My Weekly Marketing podcast. Throughout my marketing career of more than 30 years, my love has been simplifying marketing strategy.
After working with many corporate, non-profit, and small business clients, I’ve pinpointed what it takes to create a marketing strategy that works for any business, large or small. Now I get to share my strategy with YOU so you can focus on what you do best: running your business!
DISCLAIMER: This free training is for educational purposes only. Results are not guaranteed and will vary based on individual effort and circumstances. All content is the intellectual property of Janice Hostager, LLC, and may not be reproduced or shared without permission. By signing up, you agree to receive occasional emails from us with helpful tips and resources. We respect your privacy and will never share your information.
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