SEND

should be your priority right now.

send stage- trail to the sale™
The Trail to the Sale™ maps the 8 stages every customer moves through — from first hearing about you to becoming your biggest advocate. Your biggest gap (highlighted above) is the stage costing you the most right now. Fix the gap, and the rest of the trail gets easier.

Here’s What Your Score Means for Your Marketing Success

Your biggest leak is in the Send stage, which is probably why referrals never seem to come, even from customers who clearly love you.

Here’s what makes this gap so worth fixing: once you close it, everything upstream gets easier. Referrals, reviews, repeat business, testimonials — they all live in this space.

 

What It Usually Looks Like When Your Send Stage Is Leaking  

  • You’ve rarely ask a happy customer for a referral.
  • Your Google reviews or testimonial page has 3 reviews…and they’re from 2022.
  • Customers tell you how much they love your work, but they never tell their friends.
  • You don’t have a referral process — formal or informal.
  • That thank-you note in your head to your favorite customer? Still in your head.

 

📍Your Next Steps

  • Download your FREE Marketing Gap Audit Report below. It walks you through:
    • The referral ask that doesn’t feel awkward (and exactly when to use it)
    • The simplest review system that gets responses
    • Why happy customers stay quiet, and the nudge that changes that
  • Watch your inbox for more good things over the next week. We’ll walk you through how to move forward. ➡️
 
DOWNLOAD YOUR REPORT >>

Also, check your inbox (including spam) for your first email from janice@janicehostager.com

I’m Janice, Founder and CEO at Janice Hostager, LLC and host of the My Weekly Marketing podcast. Throughout my entire marketing career of more than 30 years, my love has been simplifying the wild west of marketing strategy.

Now I get to share my strategy with YOU so you can build a marketing strategy that works, step-by-step. Then you can focus on what you do best: running your business!

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