SELL

should be your priority right now.

Sell stage- Trail to the Sale™
The Trail to the Sale™ maps the 8 stages every customer moves through — from first hearing about you to becoming your biggest advocate. Your biggest gap (highlighted above) is the stage costing you the most right now. Fix the gap, and the rest of the trail gets easier.

Here’s What Your Score Means for Your Marketing Success

Your biggest leak is in the Sell stage, which is probably why so many conversations that seemed to go well don’t end with an actual sale.

Truthfully, this is the most expensive leak on the trail. People want to buy. You’ve done the hard work to get them to the edge. And then something — a clunky checkout, a confusing pricing page, a sales conversation that drifted — sends them away with their wallet still closed.

Good news? Sell-stage leaks are usually the fastest to fix. Small changes can create big revenue swings.

 

What It Usually Looks Like When the Sell Stage Is Leaking  

  • People say “yes, I want it”, but the actual purchase never happens.
  • Your checkout takes more than two or three clicks, or your “buy” button is hard to spot.
  • You’re hopping on sales calls for offers under $500 because your sales page can’t close them on its own.
  • Cart abandonment is something you don’t track because the answer might sting. 🐝
  • Your pricing isn’t on the page, so your potential customers have to ask… and many won’t.

📍Your Next Steps

  • Download your FREE Marketing Gap Audit Report below. It walks you through:
    • The friction audit that recovers sales you didn’t know you were losing
    • The single call-to-action principle most business owners ignore (and the easy fix)
    • The sales conversation move that closes more deals than any script
  • Watch your inbox for more good things over the next week. We’ll walk you through how to move forward. ➡️

Also, check your inbox (including spam) for your first email from janice@janicehostager.com

I’m Janice, Founder and CEO at Janice Hostager, LLC and host of the My Weekly Marketing podcast. Throughout my entire marketing career of more than 30 years, my love has been simplifying the wild west of marketing strategy.

Now I get to share my strategy with YOU so you can build a marketing strategy that works, step-by-step. Then you can focus on what you do best: running your business!

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