CONSIDER

should be your priority right now.

Consider- trail to the sale diagram
The Trail to the Sale™ maps the 8 stages every customer moves through — from first hearing about you to becoming your biggest advocate. Your biggest gap (highlighted above) is the stage costing you the most right now. Fix the gap, and the rest of the trail gets easier.

Here’s What Your Score Means for Your Marketing Success

Your biggest leak is in the Consider stage, which is probably why people peek at your business and bounce without ever really engaging.

Here’s the thing: this gap usually isn’t a content problem. It’s a clarity problem. (And clarity problems are very fixable.)👏🏼

What It Usually Looks Like When Consider Is Leaking  

  • Your opt-in rate sits below 2%…or you don’t really know what it is.
  • People follow you, but they don’t open email. Email opens have dipped over time (or you’re afraid to look).
  • Comments on your posts are “love this!” — never questions, never DMs, never replies.
  • When someone asks “so what do you do?” you give a different answer every time.
  • Your “Work With Me” page gets traffic, but the inquiries barely trickle in.
 

📍Your Next Steps

  • Download your FREE Marketing Gap Audit Report below. It walks you through:
    • The mistake business owners make when they try to “warm up” cold traffic
    • The single messaging shift that turns scrollers into subscribers
    • Why your next lead magnet isn’t what you need — and what to fix first
  • Watch your inbox for more good things over the next week. We’ll walk you through how to move forward. ➡️

Also, check your inbox (including spam) for your first email from janice@janicehostager.com

I’m Janice, Founder and CEO at Janice Hostager, LLC and host of the My Weekly Marketing podcast. Throughout my entire marketing career of more than 30 years, my love has been simplifying the wild west of marketing strategy.

Now I get to share my strategy with YOU so you can build a marketing strategy that works, step-by-step. Then you can focus on what you do best: running your business!

fractional cmo janice hostager

Organizations I've Worked With...