COMPARE

should be your priority right now.

Compare stage- trail to the sale
The Trail to the Sale™ maps the 8 stages every customer moves through — from first hearing about you to becoming your biggest advocate. Your biggest gap (highlighted above) is the stage costing you the most right now. Fix the gap, and the rest of the trail gets easier.

Here’s What Your Score Means for Your Marketing Success

Your biggest leak is in the Compare stage, which is probably why you keep losing prospects to competitors who, frankly, aren’t doing it better.

This one’s sneaky. It feels like “they ghosted me,” but it’s almost always a positioning and proof problem. Different gap, different fix.

What It Usually Looks Like When Compare Is Leaking  

  • Prospects mention your competitors by name on discovery calls — and you’re not sure how to respond.
  • You hear “I’m just shopping around” or “comparing options” more than you’d like.
  • Your case studies and testimonials are thin, generic, or three years old.
  • Your About page reads like every other consultant or coach in your space.
  • You catch yourself competing on price when you don’t want to.

📍Your Next Steps

  • Download your FREE Marketing Gap Audit Report below. It walks you through:
    • The positioning mistake that makes you sound interchangeable (and a 1-line fix for it)
    • The most powerful trust signal hiding in your business that you’re probably not using
    • How to handle “I’m just shopping around” — before your customer ever says it.
  • Watch your inbox for more good things over the next week. We’ll walk you through how to move forward. ➡️
DOWNLOAD YOUR REPORT >>

Also, check your inbox (including spam) for your first email from janice@janicehostager.com

I’m Janice, Founder and CEO at Janice Hostager, LLC and host of the My Weekly Marketing podcast. Throughout my entire marketing career of more than 30 years, my love has been simplifying the wild west of marketing strategy.

Now I get to share my strategy with YOU so you can build a marketing strategy that works, step-by-step. Then you can focus on what you do best: running your business!

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Organizations I've Worked With...