Have you ever launched a new product or service to crickets? I have too, so I feel your pain. Oftentimes, the problem isn’t the product itself. Sometimes it’s the language we use.
You need to identify what you’re really selling.
What you think you’re selling is not what you’re really selling. People buy on emotions , so if you’re appealing to their logical brain, your message may not be resonating with your customer.
I’ve put together a workbook for you to GET YOUR MESSAGE RIGHT so you can start converting followers into customers and transforming customers’ lives.
Learn how to work through what you think you're selling and what you're really selling.
Learn what positive emotional triggers you're likely missing in your promotions.
Learn how to use negative emotions to your advantage when talking to your dream customers.
I’m Janice, Founder and CEO at Janice Hostager, LLC and host of the My Weekly Marketing podcast. Throughout my entire marketing career of more than 30 years, my love has been simplifying the wild west of marketing strategy.
After many corporate, non-profit, and small business clients, I’ve pinpointed what it takes to create a marketing strategy that can be customized for any business–large or small.
Now I get to share my strategy with YOU so you can build a marketing strategy that works, step-by-step. Then you can focus on what you do best: running your business!