For entrepreneurs & small businesss owners who are overwhelmed by marketing
Marketing overwhelm is real.
It’s easy to feel disheartened after spending hours creating content that nobody sees or ads that don’t convert.
Marketing overwhelm is something we all fall into when we don’t have clear direction and know what our audience really wants. It can look like…
- Trying a little of everything, but nothing seems to be working
- Have a to-do list full of marketing tasks, unsure which really matter
- Second-guess every post, email, or caption
- You’ve signed up for freebies and courses, but still don’t have a clear plan
- You’re overwhelmed by new platforms and trends
- Too many ideas, but no idea what to do first
- Don’t know what your emails should include
- Tried of being stuck in an endless cycle of tasks
- Your ads are not generating engagement that moves the needle in your business
- Procrastinating or skipping marketing tasks altogether
I get it. That’s how I felt when I opened my first business. I was busy all-the-dang-time with marketing tasks…posting on social media, writing blog posts, sending out emails, and seeing my money slip away with ads that weren’t working. I was exhausted from spinning my wheels and shouting into the void.
It’s hard to experience the freedom of running your own business when you’re still saying no to vacation or stressing over every invoice just to keep the lights on. I’ve been there too. And here’s the kicker:
I struggled with marketing a small business, even after a career in corporate marketing.
It wasn’t until I stopped hustling and actually started really listening to my clients that everything changed.Fmoney
Once I understood how much every action needed to reflect my customer’s journey, things changed for me.
When I aligned my offers with their journey, the Trail to the Sale™ was born. And I knew I wanted to share it to help other entrepreneurs accelerate their success, too.
Marketing without a strategy does not produce results…
…it just keeps us busy and broke.
Random acts of marketing produce random acts of sales. And what’s worse? You can lose a lot of time (and money) in the process. That’s why a marketing strategy is the first step to maximize your results.
Which of these have you already tried?
- Spent hours on social media trying to find clients
- Downloaded freebies you found online to find a revenue system that works
- Taken courses and programs
- Copied ideas that you’ve seen other people doing online
- Changed things over and over again to try to figure out what works best
- Invested in expensive paid ads that didn’t work
- Hired a VA or outsourced parts of marketing to try to figure out the “success formula”
If this sounds like you, then you need a strategy customized to your own business that brings in customers and revenue consistently.
The power of a strategic marketing system:
Marketers who strategically plan projects and campaigns were 365% more likely to succeed.
1
%
Nurtured leads make purchases that are 47% bigger than non-nurtured ones.
1
%
Small businesses with a marketing plan are 6.7 times more likely to report marketing success than those without a plan.
1
x
What if...
...you could have a marketing system in place that will bring in a steady stream of customers?
What if...
...every step you could reach those income goals month after month?
What if...
...you could wake up every day with clarity about what to do to propel your business to your best customer?
Here’s the truth: 50% to 60% of small business owners struggle with their marketing efforts.
Deep down, you know what’s possible. But business growth simply won’t happen without a solid marketing strategy that attracts, engages, and turns visitors into customers.
Whether you’re a total beginner or a long-time business owner; a coach, designer, or any kind of entrepreneur, one thing is certain: running a successful business–the kind you dream about–requires a blueprint that is aligned with the needs of your customer.
Move away from being stuck, frustrated and overwhelmed. Marketing isn’t about doing more—it’s about doing the right things, in the right order with a system you can bank on.
YOUR MARKETING HEADACHES END HERE
Introducing Modern Marketing Mastery
This comprehensive marketing planning system is for ambitious entrepreneurs who want to see their business excel. This LIVE, 8-week beta experience is packed with high-dollar strategies and proven frameworks to refine and sell your offer with confidence in just 60 days!
I am looking for a group of people who will go through the course and give me feedback before I launch it to the general public. This course will likely sell for $1000 or more when it launches, later this year. But for my Beta Cohort, it will be ONLY $97!
I’m here to share the proven step-by-step techniques that I’ve used with my marketing clients for more than 15 years, that have produced millions of dollars in sales.
In my Beta Cohort, you’ll have access to live group coaching and the ability to shape the future of the course–all at an incredible price!
No matter where you are right now, you can develop a marketing strategy that you can use over and over again. That’s Modern Marketing Mastery.
Instead of wasting your valuable time on what might work, this course gives you a proven system you can follow in small, manageable steps.
Plus, I include dozens of templates, cheat-sheets, scripts, and checklists you can follow and use as your business grows.
Your time is your most valuable asset in your business. With Modern Marketing Mastery, you’ll spend less time guessing, more time growing your business.
All you need is a willingness to follow the steps and take action.
Whether you’re starting a new business or if you’ve been in business for a while but are struggling, Modern Marketing Mastery will get you where you want to go!
What you'll get in the beta cohort:
Training
In this beta course, you will have complete access to all the modules of the course as they're developed, PLUS you'll get lifetime access to all the additions we make in upcoming launches.
Community
You'll have access to a private community of like-minded business owners to give you support and cheer you on as you create your strategy and grow your business.
Guidance
We will have weekly live & recorded group coaching to answer your specific questions and give you custom guidance during the duration of the course.
You’ll also receive:
- The Trail to the Sale™ core pillar training
- Training Guide to keep you on track
- Dozens of plug-and-play checklists, swipe files, resource lists, & templates!
- Weekly live & recorded small group coaching with Janice to get answers to your marketing questions
- Lifetime access to the course, including all upcoming modules & bonuses and the course grows!
- Private community access – network and learn with fellow business owners.
By the end of this program, you will have…
01
Marketing Direction
You’ll have a cohesive, strategic marketing plan that will help you know what to do and when to do it.
02
Clear Understanding of Your Customer
By creating a clear Ideal Customer Avatar, you’ll uncover the emotional motivators and buying triggers that actually influence buying behavior.
03
Messaging that Converts
Craft messaging that resonates with what your audience needs to see, hear, or feel in each stage of the decision-making process.
04
A Solid Marketing Strategy
Choose channels based on your customer journey, using practical tools to confidently prioritize marketing activities.
05
Results to Track
Set simple, realistic marketing goals and track performance without the need for fancy software, so you’ll know what’s working and what’s not.
06
A Referral Engine
Increase customer lifetime value through retention strategies, upsells, and referrals.
Apply to the Beta Cohort!
of the Modern Marketing Mastery Beta Launch
$
97
One time payment
-
One Time Only Opportunity
-
Lifetime Access
-
Limited Availability
LIMITED
Application Deadline: May 28, 2025
Beta course will be live starting June 2, 2025. See other important dates.
Who is Janice Hostager?
Janice Hostager is a marketing strategist, fractional CMO, and podcast host who helps small business owners turn their scattered marketing efforts into clear, results-driven strategies that actually work. With 30 years of experience helping entrepreneurs & clients cut through the noise and simplify their marketing, she’s developed the Trail to the Sale™ framework, a proven step-by-step system that takes the guesswork out of attracting and converting customers.
Janice knows firsthand how overwhelming marketing can feel, especially for solopreneurs and small business owners who wear all the hats.
She’s worked with countless small business owners, consultants, and service providers, helping them move from marketing frustration to marketing clarity. If you want a teacher who makes marketing feel doable—without the fluff, jargon, or sleazy tactics—Janice is your go-to guide.
Who this program is right for:
✅ This Beta Program Is Right For:
- Service-based business owners—coaches, consultants, creatives, strategists, and fractional professionals—who are ready to stop guessing and start marketing with purpose
- Entrepreneurs who feel like they’re doing “all the things” but aren’t seeing consistent leads or sales
- Small business owners who want a customized, strategic approach to marketing—not another one-size-fits-all template
- People who are willing to be part of a beta experience to help shape the final version of the program
- Business owners who want to understand *why* their marketing works (or doesn’t), and learn how to confidently plan their next move
- Founders who are coachable, action-oriented, and ready to organize their marketing without overwhelm
- Professionals who are building (or rebuilding) a business they love—and want marketing that supports their long-term vision
- Someone who is willing to give feedback on the course as we work through it
❌ This Beta Program Is Not Right For:
- People looking for a “magic bullet” that will fix their marketing overnight without putting in the effort
- Product-based business owners or e-commerce shops (this program focuses on marketing strategies for services)
- Entrepreneurs who prefer to fully outsource their marketing without understanding the strategy behind it
- Business owners who aren’t willing to test, track, and tweak their approach
- Anyone who expects a polished, fully perfected course from day one (this is a beta round!)
- Marketers or agencies looking for advanced training or enterprise-level tactics
- Someone who cannot attend most of the group coaching sessions or participate in the surveys and feedback.
- Anyone who cannot complete the beta course by August 15, 2025
Trying to run a business without understanding marketing strategy is a slow and painful process. There’s a better way.
Here's What Each Module Includes:
Module 1: Your Customer
Every great business has a strong foundation. Identifying and understanding your ideal customer as well as you know your BFF will help you understand exactly how you can serve them best.
Module 2: Your Messaging
Messaging is the secret sauce for connecting with your audience. From crafting irresistible offers that shout “this is for me!” to weaving compelling stories that resonate, we cover it all.
You’ll learn copywriting tips that turn heads and convert browsers into buyers, by speaking directly to your customers’ hearts and minds.
Module 3: Awareness
In this module, you’ll learn the best way to grab the attention of your ideal customer through your website, awareness ads, social media, your content, and other sources.
Module 4: Consider & Compare
Email marketing is still one of the best (and cheapest) ways to increase sales and keep interested traffic coming to your website. We’ll lead you through the best ways to build a list. Then we’ll talk about how your customer makes decisions about buying and how to shift the odds in your favor.
Module 5: Evaluate, Sell, & Supersize
Don’t you hate awkward sales conversations? In this module we’ll talk about how to confidently talk to customers about buying your product, as well as pricing and overcoming objections.
Module 6: Serve & Send
Having a successful business means the sale isn’t the end of the line! You’ll learn what to do after the sale to encourage your customer to stay happy, come back again, and become raving fans who refer you to others.
Module 7: Goals & Revenue
Goals are revenue are foundational to every part of marketing. In this module, you’ll learn how to set the right goals and track your marketing progress and generate the profit you dream of!
Module 8: Putting it Together
Goals are revenue are foundational to every part of marketing. In this module, you’ll learn how to set the right goals and track your marketing progress and generate the profit you dream of!
Important Dates for the Beta Launch
Participant decision made by: May 30, 2025
First module available: June 2, 2025
Beta Course must be completed by: August 15, 2025
Live Coaching Calls (recorded):
- June 11
- June 18
- June 25
- July 2
- July 10
- July 16
- July 24
- July 30
Apply to the Beta Cohort!
of the Modern Marketing Mastery Beta Launch
$
97
One time payment
-
One Time Only Opportunity
-
Lifetime Access
-
Limited Availability
LIMITED
Application Deadline: May 28, 2025
Beta course will be live starting June 2, 2025. See other important dates.
My client success stories…
Organizations I've Worked With:
FAQs
The beta program is an early version of my new flagship program called Modern Marketing Mastery, which will be released later this year.
Being a beta member is an excellent way to get all the benefits of the full course at a fraction of the cost.
You will be working directly with me and a very select small group of people, so you can get your questions answered easily.
In return, you will be asked to provide valuable feedback about the content and strength of what I’m teaching.
You will be getting a similar experience to what my small group coaching clients get–at a fraction of the price.
Plus, you’ll have lifetime access to all future course updates, bonuses, and coaching! Being a beta member is a great opportunity!
How the Beta Program Works
As a beta participant in the Mighty Marketing Mastery program, you’ll get early access to all 8 modules of our signature marketing strategy course. Each week, you’ll receive a new pre-recorded video lesson with actionable steps, worksheets, and tools to help you apply what you’ve learned. You’ll also be invited to attend a live weekly group coaching call, where we’ll dive deeper into the lesson, answer your questions, and offer personalized feedback.
In exchange for discounted enrollment, beta participants agree to:
Provide honest feedback through short weekly surveys
Attend at least 50% of the live coaching calls (or watch the replays within the week)
Complete a final survey and optional 15-minute interview at the end of the program
Refrain from sharing course materials outside the group
Your input will directly shape the final version of this course, and you’ll retain lifetime access to all updated materials as a thank-you for being part of the founding group!
- The participant decision will be made on or before May 30 and you will be notified by email whether you are accepted or not.
- The first module will be live on or before June 2 and one module will be live each week after that for 8 weeks.
- The live coaching calls will be on Wednesdays or Thursdays, at a time TBD. The dates are below and they WILL be recorded.
- June 11
- June 18
- June 25
- July 2
- July 10
- July 16
- July 24
- July 30
This is a beta program for Modern Marketing Mastery. The full program will be launched later this year. As a founding member, you will be working closely with me, so I am selecting only a small group of motivated people who can give me feedback and complete the course.
Yes! It will may change a bit from the beta launch, but it will be priced significantly higher–likely $1000 or more. As a founding member, you will have lifetime access and be able to go through it as many times as you like. You will also receive any new bonus content released during future launches.
If you are not chosen for the beta launch, you’ll have the opportunity to purchase it later this year.
Many marketing plans are developed when the business starts and end up sitting in a file cabinet or gathering dust on a shelf. In this course, you will develop a practical marketing system that adapts with your business as it grows.
We are confident in the value of this course, but because this is a beta version and are being offered an incredible low price, there is no refund available on this version.
My team and I are here during the beta launch to answer your questions and give you the guidance you need.
The application deadline is Midnight (CDT) on May 28, 2025.
Earnings Disclaimer: The information provided in this online course is for educational purposes only. Any earnings or income statements mentioned or implied within the course are estimates based on our experience and previous client success. Although we believe in the content of this course, we cannot guarantee that you will achieve similar results. Your success depends on various factors, including your skills, dedication, financial situation, and market conditions. Individual results may vary, and success requires hard work, effort, and personal responsibility. We encourage you to conduct your own research before making any business decisions. We provide content without warranties, subject to our Refund Policy. We are not responsible for any decisions made or outcomes resulting from using our content or purchasing our products/services. Claims of actual earnings can be verified upon request. We are not liable for any losses or damages, including financial or consequential, arising from the use or reliance on information in this course.
© 2025 All Rights Reserved.
Sources:
https://coschedule.com/marketing-statistics#organized-marketers-are-more-likely-to-report-success
https://business.adobe.com/blog/basics/marketing-strategy
https://www.webfx.com/blog/marketing/marketing-stats/
My No-sweat risk reversal guarantee
I want you to feel completely confident in your investment, which is why I’m offering a 14-day, no-sweat risk reversal guarantee.
Here’s the deal: Jump into Modern Marketing Mastery, go through the lessons, and start implementing the strategies. If within 14 days, you don’t feel like you’re getting real value—if you’re still overwhelmed, stuck, or not seeing how this can work for your business—just send me an email, and I’ll gladly refund your money. No awkward questions. No hoops to jump through.
Why? Because I believe in this system—and I want you to feel excited about investing in yourself, not worried about wasting money. You’ve got nothing to lose and a whole lot of marketing confidence to gain!