It’s easy to fall into the comparison trap. You see another business owner posting about their latest success, hitting six-figure months, or launching new products effortlessly and suddenly, your own progress feels small.

But as Theodore Roosevelt famously said, “Comparison is the thief of joy.”

There’s nothing wrong with observing the competition. In fact, healthy comparison can help you stay informed, find inspiration, and understand your market better. But there’s a fine line between learning from others and feeling discouraged because you don’t measure up.

The truth? Your business isn’t meant to look like theirs. And constantly comparing will only drain your energy, shake your confidence, and keep you from focusing on your own progress.

Why Comparing Your Business Can Be Harmful

• It distracts you from your own growth

Instead of improving your own business, you’re spending time analyzing someone else’s. Every moment spent worrying about their success is a moment lost on your own development.

• It creates unrealistic expectations

You don’t always see the struggles behind someone’s success. You’re comparing your behind-the-scenes to their highlight reel, which can make you feel like you’re falling behind when you’re actually doing just fine.

• It can lead to bad decisions

Chasing trends or copying strategies that don’t align with your business can set you back instead of moving you forward. Just because something works for someone else doesn’t mean it’s the right move for you.

How to Stop the Comparison Cycle

1. Ask yourself the right questions

Instead of asking, “Why am I not where they are?” shift your mindset to:

• What are my own business goals?
• How can I measure my progress based on where I started?
• What unique strengths do I bring to the table?

When you focus on your own path, you’ll find it easier to make decisions that align with your business rather than someone else’s success.

2. Use competitor insights the right way

Instead of letting competition make you feel inadequate, use it as data:

• What gaps are they missing that you can fill?
• What are they doing well that you can adapt to your own strengths?
• What are they doing that doesn’t align with your business and why?

Observing the competition should be about strategy, not self-doubt.

3. Measure your own progress

Track all of your wins, even the small ones. Consistency beats speed. Keep a record of the following:

• Sales growth over time
• Positive customer feedback
• Skills or knowledge you’ve gained

Progress isn’t just about revenue, it’s about building something sustainable and staying committed to your own vision.

4. Limit social media consumption

Social media can amplify comparison. If scrolling makes you feel behind, set boundaries:

• Unfollow accounts that trigger negative feelings
• Focus on engaging with content that educates and inspires
• Schedule specific times to check social media instead of constantly comparing

5. Prioritize Deep Work Sessions

Carve out uninterrupted time for focused work. When you concentrate on meaningful tasks, you’ll have less time to worry about what others are doing. This blog explains how deep work can help you be more productive.

6. Redefine What Success Looks Like For You

Success isn’t one-size-fits-all. By setting your own benchmarks, you can celebrate your wins without constantly feeling like you’re falling short. Define what success means for you:

• Is it financial stability?
• More time freedom?
• Serving a specific community?

7. Use tools to stay focused on your own business

If comparison is taking up too much headspace, try these tools to stay focused:

• Google Analytics – Track your website growth instead of obsessing over competitors’ numbers.
• Journaling or Business logs – Write down daily wins to see your progress.
• Pomodoro Technique – Stay focused on productive work rather than scrolling through what others are doing. Apps like Toggl Track can help.

8. Own What Makes Your Business Unique

One of the best ways to break free from comparison is to fully embrace what makes your business different. If you focus on your personal brand and what makes your business unique, your business won’t look like anyone else’s and that’s a good thing. It should highlight what sets you apart.

Reconnecting with your personal brand helps you stand out in a crowded market. Instead of trying to replace what works for others, focus on:

• Your Core Values – What do you stand for? What beliefs drive your business decisions?
• Your USP or Unique Selling Proposition – What makes your product or service different from the rest?
• Your Brand Voice – How do you communicate with your audience? Is it warm, professional, quirky?
• Your Story – How did you start your business? What personal experiences influence the way you serve your customers?

When you stay connected to these roots, you won’t feel the need to negatively compare. Your brand will be strong enough to attract the right customers who resonate with you. Not a mirrored version of someone else’s business. 

Stay in Your Lane and Keep Moving Forward

It’s normal to compare, but don’t let it hold you back. Your business is on its own path, and as long as you keep improving, you’re making progress. Instead of looking sideways, look forward because that’s where your success is waiting.

If you struggle with comparison, this free Competitor Analysis Tracker can help. Instead of guessing, you’ll be able to strategically analyze what your competitors are doing without getting caught in the comparison cycle. Download it here and start using competition as a tool for growth… not self-doubt.

The post Stop Comparing Your Business to Others. Here’s What to Do Instead appeared first on Janice Hostager | Marketing Strategy.

That’s perfectionism at work, and if you’re not careful, it can stop you from making progress altogether. As Winston Churchill said, ‘“Perfectionism is the enemy of progress.” The longer you wait for perfection, the longer you delay growth, opportunities, and even success.

The Problem with Perfectionism

At first glance, being a perfectionist might seem like a good thing. You care about quality, you hold yourself to high standards. What’s wrong with that, right? The problem is, perfectionism often does more harm than good. 

According to research, perfectionists struggle to feel satisfied with their work, leading to unnecessary stress, burnout, and even anxiety or depression. A study cited by the U.S. Chamber of Commerce found that perfectionists often don’t find joy in their work, constantly chasing an unrealistic standard that leaves them feeling drained. 

Perfectionism can also slow you down or even stop you from starting in the first place. WebMD points out some key signs of perfectionism:

• You procrastinate because you don’t want to start until you can do it flawlessly.
• You take way longer than necessary to complete a task.
• You obsess over the final product, rather than the process.
• You feel like your work is never truly done because it’s not “perfect” yet.

And when you combine all of these? You get analysis paralysis. When overthinking keeps you from making any decisions at all. Whether it’s staring at a blank screen, comparing yourself to others, or worrying about what people might say, perfectionism can make even simple tasks feel impossible to start.

Why Prioritizing Progress Over Perfection is a Game Changer

Before we talk about how to break free from perfectionism, here’s how embracing progress over perfection can actually make your business (and life) better:

1. You get things done: Instead of endlessly tweaking, you actually finish tasks and move on to the next.
2. You feel more relaxed: Less pressure to be perfect means less stress and more enjoyment in your work.
3. You learn faster: Instead of waiting until everything is perfect, you gain real-world experience and improve as you go.
4. You become more resilient: When things don’t go as planned, you adapt instead of feeling defeated.
5. You create a realistic work environment: If you have a team, they’ll feel less pressure and more motivated to do their best.
6. You avoid burnout: Constantly chasing perfection is exhausting. Giving yourself grace helps you sustain long-term growth.
7. You open yourself up to opportunities: Something that is done gives you something to build on.
8. You stop overanalyzing: No more spending hours second-guessing every little detail.
9. You gain confidence: The more you take action, the more confident you become in your abilities and talents.
10. You enjoy the process: Work becomes more rewarding when you’re not constantly worried about perfection. 

How to Stop Letting Perfectionism Get in Your Way

Here’s the good news: You don’t have to let perfectionism hold you back. There are ways to work through it, and no, it’s not about lowering your standards; it’s about shifting your mindset, so you can actually get things done.

• Focus on Progress, Not Perfection

Instead of aiming for “perfect”, aim for “done”. Set a goal that prioritizes progress over flawless execution. For example:

• • Instead of saying, “I need to create the perfect video.”, say “I need to post one video this week.”
  • Instead of saying, “I need to have my business fully planned out before I start,” say, “I’ll launch now and adjust as I go.”

Remind yourself: Small steps add up. You don’t need to have it all figured out before you begin.

• Set Time Limits on Tasks

One of the biggest traps of perfectionism is spending way too much time tweaking and refining. A simple fix? Give yourself a set amount of time to complete something… and stick to it!

For example, if you’re writing an email, give yourself 30 minutes to draft, edit, and send. If you’re filming a video, allow yourself to brainstorm ideas first, then set aside a separate time to film. This way, both tasks don’t scramble together. This was suggested by Nick Niehaus (Business Video School), our podcast guest on My Weekly Marketing episode 95 on Overcoming Fear of Video Marketing. The goal is to prevent overanalyzing and keep things moving forward.

• Reframe Mistakes as Part of the Process

Perfectionists fear making mistakes, but mistakes are normal, and honestly, they’re one of the best ways to learn. If you look at every misstep as proof that you’re failing, you’ll never move forward.

Think of it this way: Every successful entrepreneur, content creator, and business owner started somewhere. They didn’t have it all figured out from day one. They made mistakes, learned from them, and kept going. But they also had guidance along the way. Having a mentor can make a huge difference in overcoming perfectionism, helping you stay accountable, and keeping you focused on progress instead of getting stuck in unrealistic expectations. If you’re wondering how to find the right mentor, check out this blog on why every small business owner needs one: 7 Reasons Why Every Small Business Owner Needs a Mentor.

• Break Big Tasks into Smaller Steps

Feeling overwhelmed by a big project? Break it down into bite-sized steps. Instead of telling yourself, “I need to launch my business,” start with smaller, manageable tasks like “Set up a basic landing page” or “Write and schedule one social media post”.

The smaller the steps, the easier it is to start and finish.

• Celebrate What You Did Do

Instead of focusing on what wasn’t “perfect”, focus on what you accomplished.

• • Did you finally post that video, even if the lighting wasn’t great? That’s a win.
  • Did you send an email to potential clients, even if you rewrote it five times? Another win.
  • Did you launch your business, even if you’re still figuring things out? HUGE win.

Acknowledging your progress will help you keep moving forward instead of getting stuck in self-criticism. 

Moving Forward Without Letting Perfectionism Hold You Back

Perfectionism can be sneaky. It feels like you’re just trying to do your best, but in reality, it’s often just holding you back. The truth is, no one expects you to be perfect, except maybe you.

So, what’s one thing you’ve been putting off because it’s not “ready” yet? Maybe today is the day you take that first “imperfect” step. You might be surprised at how far it takes you. 

As the saying goes, “Done is better than perfect”.

The post Perfectionism Is Holding You Back: How to Overcome It as a Small Business Owner appeared first on Janice Hostager | Marketing Strategy.

You’ve caught their interest, they’ve clicked on your site, signed up for your freebie, or maybe even added something to their cart. But then… nothing. No purchase, no reply, just silence.

So, when (and how) do you follow up without making them feel pressured? The key is to approach follow-ups in a way that feels helpful rather than pushy. In this guide, we’ll walk through the best timing, methods, and even give you a few scripts to make your follow-ups feel natural and effective.

Let’s break down exactly how to follow up the right way.

1. Identifying the Right Time to Follow Up

Timing is everything. Follow up too soon and you risk overwhelming them. Wait too long, and they might forget about you entirely. So, what’s the sweet spot?

• After a networking event: If you’ve met someone at a networking event, it’s best to follow up within 24-48 hours to reconnect. Let them know you enjoyed the conversation and, if relevant, ask about setting up a meeting. If they’re too busy, ask if you can check in again in a week or two, and set a reminder on your calendar. In the meantime, you can also see if they’d be open to joining your email list, where you can introduce them to your services through a welcome sequence.
• If they signed up for a freebie on your website: Send the free download immediately with an automated follow-up or welcome email sequence. However, if they signed up for a free resource, it’s usually best not to send an additional follow-up; reaching out in this case can feel incredibly pushy. Learn more about effective email marketing strategies here.
• If they abandoned their cart: A well-timed email automation works best here. Sending a reminder 2-4 hours after the cart was abandoned, followed by a second email one day later, can gently nudge them back without feeling intrusive. 
• If they inquired about your service but haven’t booked: Checking in 2-4 days after their inquiry keeps you top-of-mind and shows them you’re available to answer any lingering questions.

Persistence matters. 80% of deals need between 5 to 12 contact attempts before closing. This means a single follow-up often isn’t enough. Staying in touch with potential customers over time increases your chances of turning initial interest into sales.

2. Choosing the Best Follow-Up Method

Not every follow-up needs to be a direct sales pitch. The best approach depends on the customer, their level of interest, and how they prefer to communicate

• Email: Best for structured follow-ups, providing value-driven content, and tracking responses. A personalized email can be a great way to continue the conversation without feeling intrusive. If a phone call is necessary, it’s often best to first send a message asking if they’d like to set up a call, rather than calling out of the blue.
• Social media messages: A more casual approach if they engaged with you there first. This works well if they’ve already commented on your post, watched your Stories, or reacted to a recent announcement. 
• Text or chat apps (if applicable): A simple, “Hey, did you have any questions?” can go a long way. 

When following up through different channels, keep it light, friendly and low-pressure.

3. Follow Up Without Feeling Salesy (Plus Templates)

Your follow-up shouldn’t feel like a one-sided sales pitch. It should feel like a continuation of the conversation. Here’s how to do that:

• Keep it personal: Instead of a generic “Just checking in” email, reference something specific from your previous conversation.
• Provide value: Share a helpful resource, an answer to a question they had, or an exclusive offer that aligns with their interest.
• Give them an easy next step: Whether it’s scheduling a call, downloading a resource, or replying with a simple “yes” or “no” make the next step clear and effortless.

If you’re not sure how to follow-up without sounding intrusive, here are some scripts you can use:

After a Networking Event

Option 1: Casual and Relationship-Focused

Subject: Great Connecting with You!

Hi [First Name],

I really enjoyed our conversation at [event name] and wanted to follow up. It was great learning more about [something specific from your chat].

If you’re open to it, I’d love to stay in touch and hear more about what you do. Let me know if you’d be up for a quick virtual coffee or chat sometime soon!

Best,

[Your Name]

Option 2: Value-Driven with a Resource

Subject: Following Up – Thought You’d Find This Helpful!

Hi [First Name],

It was great meeting you at [event name]! I really enjoyed our conversation about [topic] and wanted to follow up.

Since we talked about [topic], I thought you might find this helpful: [link to a blog post, resource, or tool]. No pressure—just something I wanted to share!

I would love to stay in touch and continue the conversation. Let me know if you’d be open to catching up soon!

Best,

[Your Name]

Abandoned Cart Follow-Up

Option 1: Friendly Reminder

Subject: Forgot Something? We Saved It for You!

Hi [First Name],

I noticed you left [product/service] in your cart and wanted to send a quick reminder that your selection is still waiting for you!

If you have any questions or need help making a decision, feel free to reach out. Otherwise, you can complete your purchase here: [cart link].

See you soon!

Best,

[Your Name]

Option 2: Incentive-Based

Subject: Need More Time? Here’s a Little Something!

Hi [First Name],

I saw that you were interested in [product/service] but didn’t complete your purchase. No rush! I know decisions take time.

If it helps, here’s [a small discount, bonus, or freebie] to make it easier: [coupon code/link]. This offer is good until [date], so feel free to take advantage if you’re ready.

Let me know if you have any questions!

Best,

[Your Name]

After a Service Inquiry but No Booking

Option 1: Friendly Check-In

Subject: Still Interested in [Service]?

Hi [First Name],

I just wanted to check in and see if you’re still considering [service]. No rush at all—I know these decisions take time!

If you have any questions or need more info, I’d be happy to help. Let me know how I can support you!

Best,

[Your Name]

Option 2: Value-Driven with Next Steps

Subject: Checking In + Helpful Info on [Service]

Hi [First Name],

I wanted to follow up on your interest in [service] and see if you had any questions.

In case it helps, here’s a bit more info on how [service] works: [brief bullet points or link to a page]. If you’re still interested, I’d love to set up a time to chat or answer any questions you have.

Let me know what works for you!

Best,

[Your Name]

4. Making Follow-Ups More Valuable (So They Don’t Feel Like Spam)

One of the biggest mistakes businesses make with follow-ups is focusing only on selling. Instead, your follow-up should offer value. You can:

• Share helpful content: If they’ve shown interest but haven’t bought yet, they might need more information. Send them a relevant blog post, a how-to guide, or FAQs.
• Address common objections: If customers are hesitant to buy, it’s usually because of price, trust, or uncertainty. Use your follow-up to address these concerns with testimonials, case studies, success stories, or a risk-free guarantee.
• Offer an exclusive incentive: A small incentive (like free shipping, a discount voucher, or a free bonus) can be the push they need.

When follow-ups feel like they’re about helping rather than selling, potential customers are much more likely to stay engaged.

5. Tracking Follow-Ups and Measuring Success

How do you know if your follow-ups are working? Keep track of:

• Email Open & Click Rates: If people aren’t opening your emails, tweak your subject lines. If they’re opening but not clicking, improve the content.
• Response Rates: If people are engaging with your emails but not converting, your messaging might need adjustment.
• Unsubscribe Rates: If people are opting out, your follow-ups might be too frequent or not valuable enough.
• Conversion Rates: The ultimate goal is getting people to take action. Test different follow-up strategies and see what works best.

The right CRM tool can automate your follow-ups while keeping them personal, so you’re not manually tracking every interaction. If you’re wondering which CRM to use, check out Episode 94 of My Weekly Marketing – Lead Nurturing Strategies with Jason Kramer. Jason, CEO of Cultivize, shares his top CRM recommendations for small businesses and how to use them effectively.

Turning Warm Leads Into Customers

Following up doesn’t have to feel awkward or aggressive. When done right, it’s just about keeping the conversation going, providing value, and being there when your customer is ready. When you get the timing right, choose the best follow-up method, and focus on helping rather than selling, your follow-ups will feel natural instead of pushy.

Follow-ups are just one piece of the puzzle. Reaching potential customers and guiding them toward a sale requires a clear strategy; one that aligns with where they are in their decision-making process. That’s why having a roadmap can make all the difference.

If you’re wondering what to do next, the Trail to the Sale™ Marketing Playbook can help. It’s a step-by-step guide to understanding your customer’s journey, knowing when and how to engage with them, and mapping out your marketing efforts effectively, so you’re not just reaching potential customer buyers, but guiding them towards becoming actual customers.

Grab your free copy and take the guesswork out of turning leads into paying customers.

The post How to Follow Up with Potential Customers (Without Being Pushy) appeared first on Janice Hostager | Marketing Strategy.

First Impressions Matter More Than You Think

When someone visits your website for the first time, they’re making snap judgements whether they realize it or not. In fact, 94% of first impressions are based on website design. If your site looks outdated, confusing, or even slightly “off”, visitors might assume your business isn’t credible. And once they leave, they might never come back.

Here are a few simple but powerful ways to make sure your website looks and feels trustworthy to every visitor.

1. Use an SSL Certificate

Ever noticed how some website URLs start with “https” while others just have “http”? That extra “s” stands for secure, and it’s a key factor in building trust.

• Without an SSL certificate, browsers may warn visitors that your site is “not secure”. That’s an instant red flag for potential customers and a sure fire way for them to click away.
• An SSL encrypts customer data, protecting information like passwords and credit card details from hackers. This is especially important if your website handles online transactions or requires login credentials.

What’s the difference between HTTP and HTTPS?

HTTP is like sending a postcard; anyone who handles it can read the message. HTTPS, on the other hand, is like sending that same postcard but inside a sealed envelope and only the recipient can open it, keeping sensitive information safe and private.

If your website still shows “http” in the address bar, it’s time to upgrade. If you’re not sure what your options are, talk to your technical support person about moving to HTTPS. If you manage your own website, ask your hosting provider about SSL/TLS certificates. A secure site is a trustworthy site, and making this switch is an easy win.

2. Display Contact Information Clearly

Would you trust a business if you couldn’t figure out how to contact them? Visitors feel more comfortable when they know there’s a real person behind the website. 

• Include a phone number, email, and physical address (if applicable) on your site. Having multiple ways to reach you reassures customers that they can get support if needed.
• A dedicated Contact Us page makes it easy for visitors to reach you.
• Avoid using only a contact form without any other details. It can feel impersonal and untrustworthy. Visitors may wonder if their message will ever be received or responded to.

A real business should be easy to contact. If customers can’t find a way to get in touch, they might assume your business isn’t legitimate. Make sure your contact information is easy to find on every page, ideally in the header, footer, or both.

3. Make Sure Your Website Loads Quickly

A slow website doesn’t just frustrate visitors, it can also make your business look unreliable. If a site takes more than a few seconds to load, customers might assume it’s broken, outdated, or even unsafe, prompting them to leave.

• Compress images and remove unnecessary elements that slow things down. Large image files and excessive animations can drag down load times, so keep things optimized.
• Use a simple, clean design that focuses on what matters most: your content and services. Cluttered pages with excessive widgets or ads can not only slow down your site but also make it harder for visitors to navigate.
• If your website feels sluggish, consider talking to your hosting provider about ways to improve speed.

A fast, responsive website creates a smooth experience and makes visitors feel confident in your business. If you’re not sure how fast your site loads, you can check it with Google’s PageSpeed Insights tool.

4. Avoid Pop-ups and Too Many Ads

Too many pop-ups can make even the best website feel spammy. While pop-ups can be useful for promotions or email signups, they need to be used wisely.

• Limit pop-ups to one or two per visit, and make sure they’re easy to close. Nothing drives visitors away faster than aggressive pop-ups that appear on every page.
• Avoid using flashy, unrelated ads that clutter the page to keep things clean and professional. Irrelevant ads can make your website look unprofessional and distract visitors from your actual content.

If a website feels too pushy, it could scare away customers before they even read what you have to offer.

5. Include Customer Reviews and Testimonials

Adding reviews and testimonials on your website can go a long way. New customers want to see proof that others have had a good experience with your business. 

• Showcase testimonials from satisfied customers. Highlight positive feedback and success stories to build credibility.
• Include Google Reviews or Facebook recommendations if available. Displaying reviews from third-party platforms increases authenticity and reassures potential customers that your business is trustworthy.
• Avoid fake-looking or overly perfect reviews. Remember, authenticity matters. Customers can usually tell when reviews are fabricated, so focus on genuine feedback that reflects real experiences, and details on what they did and didn’t like.
• Customer reviews are naturally rich in keywords, which can help improve your website’s SEO. Search engines value fresh, relevant content, and reviews provide just that.

Check out our blog on Using Testimonials and Reviews to Build Trust (and Boost your SEO) for tips on gathering and displaying customer feedback effectively.

6. Stay on Top of Updates and Backups

Even if your website looks great, outdated software can make it vulnerable to security risks. Regular updates help keep your site running smoothly and safely. But beyond just appearances, these updates and backups are about practicing what you preach when it comes to trust. A truly trustworthy website isn’t just one that looks safe; it’s one that actually is safe.

• If you use WordPress, make sure your plugins and themes are always up to date. Outdated software can create security vulnerabilities that hackers exploit.
• Perform regular backups so you don’t lose important data in case something goes wrong. A backup ensures that if your site ever crashes or gets hacked, you can restore it quickly.
• Set up automatic updates where possible to reduce the risk of security breaches. Many hosting providers offer tools to manage updates and backups with minimal effort.

A website that’s well-maintained isn’t just more secure; it also runs better, loads faster, and looks more professional. Practicing good security habits is a direct reflection of how seriously you take your business and the trust of your customers.

Your Website Should Work for You, Not Against You

A trustworthy website builds confidence, keeps visitors coming back, and helps your business grow. Even small tweaks—like clearer messaging, a secure setup, and an easy-to-use layout—can make a big difference.

As you refine your site, it helps to have a clear picture of who you’re trying to reach. This FREE Ideal Customer Profile can guide you in understanding your audience so you can build a site that speaks to them.

And if you want to go a step further, the Ultimate Website Growth Checklist is a free resource that can help you fine-tune your site to attract more visitors and turn them into customers.

Your website is a representation of your business and the experience you offer customers. With a few thoughtful efforts, you can make sure it’s sending the right message.

The post Simple Ways To Make Your Website Look Trustworthy to Customers appeared first on Janice Hostager | Marketing Strategy.

Did you know about 76% of people believe mentors are important, but only 37% actually have one? This is a stat shared by Janet T. Phan in her TEDx Talk, 3 Key Elements to Thriving Mentorship, that should make you start thinking. Most of us know how valuable mentors are, right? Yet so few of us actually have one in our corner. If you’re a small business owner trying to navigate the ups and downs of entrepreneurship, finding a mentor might just be the smartest move you can make.

Phan’s TEDx Talk is a prime example we’ll come back to throughout this blog, especially when we dive into tips on how to find a mentor and build that relationship. Her insights serve as a guiding thread to highlight just how impactful mentorship can be.

Mentorship is basically having someone who’s been there, done that, guiding you along the way. They’ve already made the mistakes, learned the lessons, and can help you skip some of the headaches. It’s not just helpful, it’s kind of a game-changer. Let’s go through the seven solid reasons why having a mentor can completely change your business growth journey. Plus, stick around for some tips on how to find one that’s a perfect fit for you.

Reason 1: Mentors Help You See What You Might Be Missing

Running a small business can feel like trying to solve a puzzle without the picture on the box. Mentors? They’ve got the box cover. They help you see opportunities you might have overlooked and steer you away from costly mistakes.

Say you own a bakery and sales are dipping. You’re scratching your head, trying to figure out why. A mentor, who knows their way around in the retail scene might suggest seasonal products or promos, even healthy menu options. They bring that outside perspective we all need sometimes. 

Reason 2: Mentors Bring Experiences You Can Learn From

Nothing beats experience. A mentor has already walked the path you’re on, and they’ve got the stories (and maybe a few scars) to prove it. Instead of learning through trial and error, doing the guessing game, you somehow get to the shortcut of the process by picking their brain.

Maybe they’ve survived a rough economy, figured out how to hire rockstar employees, or cracked the code on effective marketing. Whatever it is, their experience is your cheat sheet. You’re learning from their wins and their failures, so you don’t have to repeat the latter.

Reason 3: Mentors Give You Confidence to Make Tough Decisions

Let’s talk about decision-making. It’s hard enough figuring out what to have for dinner, let alone making choices that could impact your entire business. As a small business owner, you can find yourself with decision-making fatigue, but someone has to do it, right? The good news is, a mentor provides reassurance and reduces the fear of making critical business decisions. They’re like your business BFF, helping you weigh options and cheering you on when you need it the most.

Thinking about expanding your business? A mentor can walk you through the risks and rewards, making it easier for you to take that leap (or hold it off if it’s not the right time). What if you’re unsure about hiring new staff or having to make the tough decision to lay off someone? They can help you evaluate the financial implications, understand the legal considerations, and assess the impact on team morale.

Their support boosts your confidence, so you’re not stuck second-guessing every move. 

Reason 4: Mentors Help You Build a Valuable Network

You’ve probably heard the phrase, “your network is your net worth”. Mentors are like VIP passes to networks you might not even know existed. They’ve spent years building connections, and they can introduce you to the right people.

Mentors can open doors to opportunities you might not have access to on your own, whether that’s meeting potential clients, investors, forming partnerships, or connecting with industry experts who can help you take your business to the next level. It’s all about leveraging your network to grow your own. Who doesn’t need a little extra support in their corner?

Reason 5: Mentors Keep You Accountable and Focused

It’s easy to get distracted especially when you have a million things on your plate as a small business owner. Mentors help you keep you laser-focused on the things that matter. They hold you accountable, making sure you’re actually doing what you said you’d do. 

And it’s not just about tough love. They celebrate your wins and remind you why you started in the first place when things get tough. A good mentor gives you that perfect mix of motivation and accountability to keep you moving forward.

Reason 6: Mentors Save You Time and Money

No one wants to waste precious time or hard-earned money, especially when running a small business. That’s where mentors come in; they guide you toward fewer missteps, smarter strategies, and better resource allocation to get the most out of your efforts.

Take marketing, for example. Rather than spending your entire budget on ads that may not bring results, your mentor could recommend tried-and-tested, cost-effective approaches they’ve seen work. 

Reason 7: Mentors Help You Grow as a Leader

Here’s the thing about mentorship – it’s not about making your business better; it’s about making you better, too. A great mentor helps you sharpen your leadership skills, improve your communication, and build the kind of resilience you need to face challenges head-on.

Let’s say you struggle with delegating. A mentor can coach you through trusting your time and letting go of control, which ultimately makes your business more efficient and your employees happier, which then makes it a win for all.

How to Find a Mentor and Build the Relationship

Now that you’re sold on mentorship, how do you actually find one? Start by exploring your network. Think about colleagues, industry leaders, or even friends of friends who inspire you. Local business events, online forums, and professional groups are also goldmines for potential mentors.

Circling back to Janet Phan’s TEDx Talk, she breaks down the 3 key elements masterfully:

• ASK for That First Meeting: Don’t overthink it; just reach out. It’s natural to feel a little nervous, maybe even afraid of being turned down, but good things happen when you take the leap and just ask. Send a thoughtful message explaining why you admire them and how their insights could help. Keep it genuine. Even if they say no, it’ll be okay. You’ll learn from the experience and open the door for future opportunities.

• ACTIVATE the Relationship: Your first meeting is all about connection. Get to know their journey and share a bit about yours. In the talk, it’s described as a bit like asking someone out on a date – you don’t need to propose a full-on mentorship in that first meeting. Instead, focus on building a connection; ask questions, listen, and see if there’s a natural rapport. This initial effort lays the groundwork for a long-term partnership.

• MAINTAIN the Relationship: Show appreciation and keep them in the loop. Did their advice help you land a big client? Let them know with a thank you note. It’s a two-way street, and mentors love seeing their impact. In Janet’s words, “I promise you, there is nothing more rewarding to a mentor than to know that the time that they invested in you is valuable for you.”. Mentorship benefits them too; it’s an opportunity to give back, sharpen their own leadership skills, and gain fresh perspectives from you.

Once you’ve got a good rhythm going, aim to meet every three to five weeks. This cadence gives you time to act on their advice and reflect on your own progress before reconnecting. Over the course of six to nine months (or up to two years), you’ll develop a solid relationship that can eventually transition into a lifelong professional friendship.

If you’re still not sure where to start, SCORE is an incredible resource. They offer free mentoring sessions, workshops, and other tools tailored for entrepreneurs like you. Just remember, mentorship isn’t a one-and-done thing, it’s an ongoing relationship that grows over time.  

Mentorship Is Your Secret Weapon

The journey of running a small business comes with its share of challenges, but having a mentor can make all the difference. They’ll help you explore opportunities, make smarter decisions, and grow both as a business owner and as a person.

So, take that step. Reach out to someone you admire, explore resources, and start building those valuable connections. A mentor isn’t just there to help you shape your business; they’ll also help you better understand your strengths and skills. When you grow, your business grows. With the right mentor, you’ll be more prepared to reach your goals.

A mentor is not someone who walks ahead of us to show us how they did it. A mentor walks alongside us to show us what we can do.” – Simon Sinek

The post 7 Reasons Why Every Small Business Owner Needs a Mentor appeared first on Janice Hostager | Marketing Strategy.

Testimonials vs. Reviews: What’s the Difference?

Before we get into the details, let’s do a run through of the distinction between testimonials and reviews. While both play a huge role in your business’s success, they serve different purposes.

• Reviews are short, often anonymous, and typically include star ratings. You’ll find them on platforms like Google Business Profile, Facebook, or Yelp. Reviews can be positive or negative, and give a quick snapshot of customer experiences. They’re a valuable tool for identifying what’s working and what needs improvement in your business.
• Testimonials are more personal, in-depth endorsements from happy customers. Often positive, they may include the customer’s name, title, or even a photo. Testimonials tend to be featured on websites or marketing materials and are excellent for showcasing the emotional side of a customer’s experience with your brand.

Why Testimonials and Reviews Build Trust

Trust is the foundation of any successful business relationship. Here’s why reviews and testimonials are so effective:

• Social Proof: People trust people. When potential customers see others endorsing your business, they’re more likely to give you a chance.
• Credibility: Reviews validate your reliability and quality. Positive feedback reassures customers that they’re making the right choice.
• Consumer Behavior: Taken from a BrightLocal study, cited by Forbes, up to 98% of consumers read reviews before making a purchase. Most people read around 10 reviews before forming an opinion. Can you relate? Additionally, 88% of customers are more likely to buy from a business that responds to reviews. It shows that the company cares, builds trust, and boosts its reputation. Basically the key to looking good online.

I Don’t Have Testimonials and Reviews Yet. Now what?

Here are simple, actionable ways to gather feedback:

• Ask Directly: Approach happy customers and request for reviews. Most people are willing to help when asked.
• Follow Up: Send a quick email or message after a purchase, linking directly to review platforms like Google, Yelp, or Facebook.
• Offer Incentives: Provide discounts, vouchers, or exclusive deals for leaving reviews. For example, include a card with a discount code in your product packaging for their next purchase.
• Encourage Social Media Tags: Ask customers to tag your business in their social media posts or stories. It’s like a mini collaboration that can make your customers feel appreciated when you repost their content, while boosting your brand’s visibility. It’s a win-win!

Need more ideas? Check out our blog on Customer Loyalty & After-Sale Service. It highlights the importance of following up with customers and talks about creative ways to keep them happy and engaged.

Showcasing Testimonials and Reviews Effectively

Once you’ve collected feedback, it’s important to display it in the right places.

• Website: Consider how you’d like to showcase your testimonials. Some businesses prefer dedicating a single page to highlight all their customer feedback, creating a go-to spot for potential clients to explore. Others find it more effective to spread testimonials throughout the site, placing relevant ones on specific product or service pages to reinforce trust where it matters most. Choose what works best for your site and audience.
• Social Media: Share customer feedback in posts or stories. You can even create graphics with excerpts from reviews. Just be sure to cover personal details like names or photos unless you have permission.

• Marketing Materials: Add reviews to brochures, email campaigns, or presentations. For example, a restaurant could showcase customer reviews directly on their menu.
• Video Testimonials: These are highly engaging and can add a dynamic element to your marketing. Showcase them on your website or pin on your social media.

An awesome example of a video testimonial, So Yeah, We Tried Slack, by the team at Sandwich. They took a straightforward SaaS (Software as a service) product and created a fun, quirky, and relatable testimonial showing how Slack improved their workflow, proving that testimonials can be engaging and powerful.

By utilizing multiple formats and platforms, you can ensure your testimonials and reviews are seen by the widest audience possible.

Google Business Profile: A Must Have for Reviews

One of the best places to collect and showcase reviews is through your Google Business Profile. It makes your business more discoverable and helps answer frequently asked questions. Here’s how to get started:

1. Visit Google Business.
2. Follow the simple steps to set up your profile, including adding photos, contact information, and operating hours.
3. Share your profile link with customers to encourage reviews.

Having a complete profile makes sure you’re making the most out of your online presence.

The Bonus SEO Benefits of Reviews and Testimonials

While building trust is the primary goal, customer feedback also contributes to your SEO efforts:

• Local Search Rankings: Reviews improve your visibility in local search results, making it easier for nearby customers to find you.
• Organic Keywords: Customer feedback often includes keywords naturally relevant to your business, helping your site rank for long-tail keywords that attract specific searches.
• Click-Through Rates: Positive star ratings encourage more clicks in search results, driving traffic to your site.

Overcoming Common Challenges

It’s totally normal to feel worried about negative reviews or even a lack of feedback, here’s how you can address them:

• Negative Reviews: Respond professionally and empathetically. Show customers you’re willing to address their concerns and learn from their feedback. For example:

Customer review: “The delivery took too long.”

Response: “Thank you for your feedback. We’re sorry for the delay and are actively working to improve our delivery process. Please reach out to us directly, so we can make it right.”

• Few Reviews: Start small. Focus on asking loyal customers for reviews and build momentum over time. Even a handful of positive reviews can make a big difference. Here’s a simple message you can send to customers:

“Hi [Name], thank you for choosing [Your Business]! We hope you’re enjoying your [Product/Service]. If you have a moment, we’d greatly appreciate it if you could share your experience by leaving a review [Include link like Google or Facebook page]. Your feedback helps us grow and serve you better!”

Your Happy Customers are your Best Advocates

By using testimonials and reviews, you can build trust, attract new customers, and even enhance your SEO without feeling overwhelmed. Take the first step today by reaching out to satisfied customers and letting their voice give your business a little push.

Remember, trust takes time to build, but with the right approach, it’s one of the most rewarding efforts you can make for your small business.

The post Using Testimonials and Reviews to Build Trust (and Boost your SEO) appeared first on Janice Hostager | Marketing Strategy.

This setting wasn’t just about the physical space; it was about creating a mental space where she could connect with her story and her future readers. Finding a location where you can be creative and engaged is essential. It’s not just about being productive; it’s about loving your work and finding joy in the process.

As her fame grew, Rowling moved to a serene writing room in her garden, equipped with a kettle, a sink, and a cupboard-sized bathroom. She starts her work before 9 AM, with classical music in the background to maintain focus. This shift in environment, from a bustling café to a tranquil garden room, highlights the importance of having a dedicated space for deep, meaningful work.

Now, let’s dive into how this concept can change the way you work and help you get more done in less time. Those days when you’re juggling a million things and still feel like you’ve achieved nothing? It’s time to change that with a little secret called deep work.

What is Deep Work?

Deep work is all about focusing without distractions on tasks that really matter. It’s a concept introduced by Cal Newport in his book “Deep Work: Rules for Focused Success in a Distracted World“. Deep work helps you produce high-quality work quickly and efficiently. Unlike shallow work, which includes things like answering emails and attending meetings, deep work requires your full attention and brain power.

“Deep work is the act of focusing without distraction on a cognitively demanding task.”

Cal Newport

Why is Deep Work Important?

Deep work is incredibly valuable because it’s rare. Here’s why you should care about it:

• Boosts Productivity: By focusing deeply, you can get a lot done in less time.
• Helps You Learn Faster: When you concentrate, you pick up new skills more quickly.
• Makes Work More Enjoyable: People who do deep work often feel less tired and more satisfied with their jobs.
• Gives You an Edge: In a world full of distractions, being able to focus deeply can make you stand out.

Studies show that deep work can make you feel less tired. Going through shifts between different contexts creates mental fatigue and overwhelm. In a study by Qatalog (2021) with 3,000 participants, 45% said context switching made them less productive, and 43% found it tiring to go between tools and communication channels all the time. As small business owners with a lot on their plate, you can relate, right? When you engage in deep work, you focus solely on the present task, using your brain’s full capacity to problem-solve and think creatively. This leads to better outcomes and a sense of accomplishment.

In other words, focus on the present. Be in the moment. You can’t be in many places all at once without burning out. If you already feel like you’re on the way there, check out our My Weekly Marketing episode 77 on combating burnout before it’s too late.

Deep Work vs. Shallow Work

To see why deep work is so powerful, let’s compare it to shallow work:

• Deep Work: Tasks that need your full attention and push your thinking, like writing, planning, or solving tough problems.
• Shallow Work: Easier tasks that don’t require much thought, like checking emails, attending meetings, or doing routine admin work.

The Effects of Deep Work

Regularly practicing deep work can transform your work life and overall well-being. Here’s how:

• Better Focus: Deep work trains your brain to concentrate and resist distractions. A study by Ohly & Bastin (2023) found that minimizing interruptions (e.g. constant phone notifications) leads to less irritation and better focus.
• More Creativity: Deep work gives you the mental space to come up with great ideas.
• Less Stress: Deep work can create a sense of flow, where you’re so into what you’re doing that you feel calm and focused.

Steps to Incorporate Deep Work into Your Routine

Building a routine that supports deep work involves a bit of self-reflection, planning, and sticking to it. Here are some steps to help you get started:

Assess Your Lifestyle

Before diving into deep work, take a look at your current habits. Are you getting enough sleep? Eating well? Ready to commit to focused work?

Do Things You Love

Incorporate activities that inspire you into your routine. Read a book, listen to a podcast, or spend time on a hobby. Staying inspired is key for deep work.

Build a Structured Routine

Creating a structure that works for you is essential. Here are some tips:

• Jumpstart Your Day: Find activities that help you start your day right, whether it’s a cup of coffee, a morning walk, or a quick workout. Just 20 minutes of  exercise can  help you focus better and improve concentration.
• Optimize Your Workspace: Keep your workspace tidy and set up in a way that’s pleasing and functional for you. Some people prefer to do deep work in an entirely different workspace.  
• Set Work and Break Times: Decide how long you’ll work and how often you’ll take breaks. The Pomodoro Technique (25 minutes of work, 5-minute breaks) can be helpful.
• Gather Your Tools: Identify what you need to work efficiently, like a whiteboard, notebook, calendar, or specific software.
• Create a Supportive Environment: Find what helps you focus, whether it’s music, white noise, ergonomic office equipment, or even scented candles.

Eliminate Distractions

Minimize distractions to stay focused on deep work. Here’s how:

• Turn Off Notifications: Put your phone on do not disturb mode. Close your email and any extra open tabs on your computer.
• Clean Your Space: A tidy workspace helps clear your mind.
• Set Boundaries: Let your family and colleagues know your deep work hours to minimize interruptions.  Just a sign on the door does the trick!

Speaking of setting boundaries, check out our blog post that explores a list of tips for entrepreneurs on setting and sustaining healthy boundaries. It’s got great advice and app recommendations for managing your time and wellness when you need it the most. Read more here to help you on your deep work journey.

Schedule Your Day Methodically

Plan your day in advance, scheduling specific blocks of time for deep work. Use tools like time trackers to monitor your progress and stay on track.

Create Accountability

Hold yourself accountable to maintain a deep work routine. Here are some ideas:

• Self-Reflection: At the end of each day, ask yourself if you achieved your deep work goals. What went well? What could be improved?
• Find an Accountability Partner: Pair up with someone who has similar goals and check in with each other regularly. 

Eliminate Shallow Work

Identify and eliminate tasks that are low priority or low productivity. Delegate or automate these tasks whenever possible to free up more time for deep work.

Setting Goals

Set clear, achievable goals for your deep work sessions. Having a specific objective can help you stay motivated and measure your progress.

Creating Time Blocks

Designate specific time blocks for deep work in your schedule. Treat these time blocks as non-negotiable appointments with yourself.

Incorporating Breaks

Taking regular breaks is essential to maintain focus and prevent burnout. Schedule short breaks throughout your day and use longer breaks to recharge. Activities like walking, stretching, or meditation can be particularly beneficial.

Use a Time Tracker

Utilize a time tracker to monitor how you spend your time. This can help you identify patterns, stay accountable, and make adjustments as needed.

Evaluating Your Commitment

Consider whether you’re willing to invest in deep work, both financially and time-wise. Would a dedicated office space or a subscription to a coworking space enhance your productivity? Are you more effective when collaborating with others?

Keep Going and See the Results

Deep work can truly transform the way you work, helping you achieve more in less time while enhancing your overall well-being. By understanding what deep work is, why it’s important, and how to integrate it into your routine, you can unlock its full potential.

Think about J.K. Rowling, who found focus and solace in a little café while writing the Harry Potter series. Her dedication to deep work, even amid life’s chaos, is a testament to its power. Artists, creators, business owners big and small, from all walks of life, have harnessed the power of deep work to achieve remarkable success.

To leave you with a bit of inspiration, here’s a quote from Cal Newport: “what we choose to focus on and what we choose to ignore—plays in defining the quality of our life.” By prioritizing deep work, you’re not just boosting your productivity; you’re investing in a more fulfilling and balanced life. It might seem challenging at first, but once you get into the habit, you’ll wonder how you ever managed without it. Make deep work a part of your routine, and see how it changes the way you work and live.

Did this make a difference? Let us know by sending a DM on Instagram to @janicehostagermarketing.

Photo Credit: Unseen Studio on Unsplash

The post The Secret to Productivity: Building Time for Deep Work appeared first on Janice Hostager | Marketing Strategy.

A Fresh Look at Bluesky

• New Platform, New Opportunities: Bluesky is a newer social media platform that’s been growing fast. While not everyone’s on it yet, it’s worth considering as a space for your business to connect with people in a more intimate and less crowded way.
• Explore, Don’t Commit: There’s no need to rush into Bluesky. It’s worth exploring as an option, but businesses don’t need to feel pressured to jump in immediately. Take your time to understand the platform and see how it can fit into your overall marketing strategy. Sometimes, trying new things and seeing what works is the best approach.
• Niche Opportunity: Smaller platforms like Bluesky can be a hidden gem for reaching audiences that might not be on larger platforms. Because it’s less crowded, your business has a better chance of standing out and making meaningful connections with a dedicated and engaged audience. This can be especially beneficial for targeting niche markets that are often overlooked on bigger social media platforms.

What Is Bluesky?

• Origins: Bluesky is a social media platform created by Jack Dorsey, the co-founder and former CEO of Twitter. It aims to offer a decentralized experience, putting more control in the hands of users.
• Fast Growth: The platform has gained momentum quickly, especially as people look for alternatives to established social media sites. Since its public launch in February 2024, Bluesky has seen its user base grow to around 22 million by November 25.. 
• Simplicity and Control: One of Bluesky’s main attractions is its minimalist design and the absence of ads, allowing for a cleaner, more user-focused experience.

Why Explore Bluesky?

1. Genuine Connections: Bluesky isn’t just another marketing platform—it’s all about real, meaningful engagement. And real connection is the strongest form of marketing.
2. Small Audiences, Big Opportunities: Because Bluesky is a smaller platform, your content has a better chance of being seen and appreciated. Your voice won’t get lost in the noise as it might on the larger, more popular platforms like Facebook and Instagram.
3. Less Competition: With fewer users, there’s less competition for attention. This means your content can have more organic reach, and you can experiment with different types of posts to see what resonates best with your audience.
4. Slow and Steady Wins: There’s no need to dive in headfirst. Businesses can start slowly, dipping their toes in, and gradually increasing their presence as they become more comfortable with the platform.

Pros of Joining Bluesky (With a Little Patience)

1. Less Noise, More Focus: With a smaller community, your posts are less likely to get lost, giving your business a chance to connect more directly with your audience.
2. Tighter Communities: Bluesky’s invite-only days helped create a more invested and engaged user base. Now that it’s open to more users, it still fosters close-knit communities where people are genuinely interested. This could be an opportunity to build relationships with loyal followers.
3. More Control Over Visibility: Without complex algorithms pushing content, your posts are more likely to be seen in chronological order, making it easier to have meaningful interactions with your audience. Just like the early days of Instagram and Twitter. 
4. Room to Experiment: With fewer competitors, you have more freedom to test new approaches, whether it’s trying out different types of posts or discovering what resonates with your audience.
5. Easy to Use. Unlike Instagram, where sharing a Reel, Story, or image can get downright complicated, you just post on Bluesky. That’s it. 

Cons of Joining Bluesky (But Worth Considering)

• Smaller User Base: With about 22 million users as of November 2024, Bluesky can’t offer the massive reach of platforms like Instagram or Facebook. But that can be an advantage if you want to target a more specific audience.
• No Ads Yet: If you’re used to the paid ads options on bigger platforms, Bluesky doesn’t offer that—yet. It’s an organic-only space for now, which means your content will need to do the heavy lifting. But it also means you’ll be poised and ready, with an existing following, when they introduce ads.
• Limited Tools: Unlike well-established platforms, Bluesky doesn’t yet have as many integrations for scheduling or analytics, so tracking your performance can be more of a challenge.

Is Bluesky the Right Platform for You?

• The Small but Mighty Principle: Smaller platforms might seem insignificant, but sometimes that’s where the real connections happen. Don’t discount them just because they’re not the “big” players.
• Don’t Rush: Bluesky might not be for everyone, but it could be an interesting option to explore for your business in 2025. Take it slow and see where it leads.

Give it a Try

• Baby Steps: Don’t feel pressured to create an account, but it’s worth a look to see if Bluesky offers value for your business.
• Follow Janice Hostager: Follow Janice’s account to get a feel for Bluesky and its potential for your small business.

The post Why Smaller Social Media Platforms Like Bluesky Might Be Worth Exploring appeared first on Janice Hostager | Marketing Strategy.

The Importance of Repurposing Content

Content repurposing is not just a trend; it’s a critical strategy for maximizing the value of your podcast guest appearances. According to a survey by ReferralRock, a whopping 94% of marketers repurpose their content. This statistic highlights the importance of content repurposing in modern marketing strategies.

Rule of 7: People need to see something seven times before they take action. With that, repurposing content helps you reinforce your message and make it stick with your audience. Think variety, and it makes your brand more memorable.

• SEO Value: Repurposed content can improve your search engine rankings by creating multiple pieces of content around the same topic, driving more traffic to your site.
• Cost-Effective: It allows you to maximize the use of your content without constantly creating new material from scratch, saving you time and resources.
• Increased Awareness: Repurposing content ensures that your message reaches a broader audience across various channels.
• Credibility for Your Brand: Consistently sharing valuable insights across different platforms positions you as an authority in your field.

Understanding these benefits makes it clear how crucial repurposing is for extending the reach and impact of your podcast guest appearances.

Here are nine effective ways to repurpose your content, along with some valuable tools to help you along the way.

1. Write a Blog Post

Turning your podcast appearance into a detailed blog post is a fantastic way to expand on topics discussed. Summarize the key points, add your insights, and provide additional value.

No Website? No Problem!: Post on platforms like Reddit or Medium to share your insights. Medium, which offers a paid membership for unlimited content, is an excellent option for reaching readers who are keen on consuming informative articles.

2. Create Show Notes

Show notes provide a quick summary and highlight the main points of the podcast episode.

Embed the Episode: Make it easy for the readers to listen by embedding the episode directly into the notes. Similarly to what we do for the My Weekly Marketing podcast episodes. This method also boosts the SEO of both the podcast and your website.

3. Produce Audiograms

Audiograms are short, engaging video clips that combine audio from the podcast with visual elements. These are perfect for Facebook and Instagram Reels, YouTube Shorts, and Stories. Basically visualizers utilizing static images, the transcript of the episode highlight, and a neat waveform animation.

Tool Tip: Use Headliner to create these clips easily. Choose the most impactful moments from your guest episode to capture the audience’s attention. Headliner is widely used, with over 1.3 million podcasters in 193 countries creating content with it. Explore their free and paid plans to see what works for you.

4. Share Episode Highlights on Social Media

Break down your podcast episode into bite-sized highlights. Combine related methods to create concise and impactful content.

• Short and Sweet: Use Instagram Reels, YouTube Shorts, TikTok, and even LinkedIn to share these snippets. Each clip should be around 60 seconds long, capturing the best moments or key takeaways. InShot and CapCut are beginner-friendly video editing tools to achieve this. If you want to take advantage of AI, OpusClip is a great (paid) option to generate short-form content for you.
• Carousel Posts: Create engaging Instagram carousel posts using tips or frameworks discussed in your episode. This format allows you to go deeper into the content and keeps your audience swiping through your post.
• Static Posts and Quote Cards: Visual content is highly engaging. Use tools like Canva to create static posts featuring quotes or excerpts from the episode. Highlight key insights and share them on platforms like Instagram, LinkedIn, and Facebook.

Going back to ReferralRock’s survey, there are numerous ways to repurpose content in a fresh, new format. Check out the responses below for inspiration.

5. Repurpose Content into an Email Newsletter

If you have an email list, repurpose the podcast content into an engaging newsletter.

Direct Links: Include a brief summary of the episode, key insights, and a direct link to listen. This keeps your subscribers informed and drives traffic to the podcast.

6. Create Infographics

Infographics are a powerful way to visualize the information discussed in your podcast episode.

Engage and Educate: Similar to when creating static posts, basic graphic design tools like Canva can help you design infographics that break down complex ideas into easy-to-understand visuals. Infographics can be shared on social media, included in blog posts, or added to email newsletters to provide additional value to your audience.

7. Make a Spotify Playlist

Create a Spotify playlist of all your podcast guest appearances. This is a unique way to showcase your expertise across various episodes.

Inspired by Michelle Glogovac from our My Weekly Marketing podcast episode 83, you can create a branded playlist. Update it regularly and share it on your social media profiles, website, and LinkedIn.

Embedding and Branding: Change the cover art to your headshot, brand the playlist with your book cover or personal branding, and use it as a one-stop link for all your podcast guest spots.

8. Explore Facebook Live or LinkedIn Video

Hosting a live session on Facebook or LinkedIn is a fantastic way to engage with your audience in real-time. Getting into live video may seem intimidating, but it’s a powerful way to connect with your audience, provide extra value, and keep the conversation going beyond the podcast episode.

Facebook Live:

• Interactive Engagement: Use this opportunity to do a deeper dive into the topics discussed in the podcast episode. Answer questions, share additional insights, and interact with your audience to keep them engaged.
• Behind-the-scenes: Share behind-the-scenes stories or insights that weren’t covered in the podcast. 

LinkedIn Live:

• Professional Networking: Use LinkedIn Live to focus on professional insights and industry-specific topics discussed in the podcast. This positions you as an expert in your field and helps you build your professional network.
• Follow-up Discussions: Engage with your LinkedIn connections by discussing how your podcast appearance has influenced your business or personal brand. This encourages interaction and keeps your audience invested in your journey.

9. Experiment with Different Content Formats

Diversifying the formats in which you share your podcast content can help you reach a broader audience.

• Webinars: Organize a live or recorded webinar that delves deeper into the topics discussed in the podcast. This allows for interactive Q&A sessions and provides a platform to showcase your expertise further.
• PDF Guides: Transform your podcast’s key takeaways into a concise, downloadable PDF guide. These guides can serve as quick reference materials for your audience and are perfect for sharing on your website or via email.
• eBooks: Expand on the ideas from your podcast episode to create a comprehensive eBook. This can be an excellent resource for your audience and a valuable lead magnet to grow your email list.

Keep Growing Your Presence

Repurposing your podcast guest content can really extend the life and reach of each episode. It’s not just about reusing stuff but adding new value with visual elements to keep your audience hooked across different platforms.

Try turning cool quotes or insights into social media posts, make short video clips, or write blog posts that dive deeper into the topics. The goal is to give your audience various ways to enjoy your content.

For more tips on being an awesome podcast guest, check out episode 83 of My Weekly Marketing. It’s full of strategies to help you shine and grow your influence.

Stay motivated, keep learning, and make the most of every podcast chance to build your brand and expand your reach.

The post 9 Ways to Repurpose Your Podcast Guest Appearance (Plus Tools to Use) appeared first on Janice Hostager | Marketing Strategy.

Many small businesses rely heavily on holiday sales, with the percentage of small businesses (SMBs) attributing at least 50% of annual sales to this period nearly doubling since 2023. However, 65% of SMBs report struggling with budget constraints and time management in Q4. Additionally, 79% of those who measure marketing effectiveness were unsure if their 2023 holiday strategy was successful. 

Despite these challenges, consumers want to support small businesses, and they begin thinking about the holidays earlier than many SMBs realize.

Here are  the seven most frequent holiday promotion blunders small businesses make and some  practical tips to overcome them. Whether you’re a seasoned entrepreneur or new to the game, understanding these common mistakes can make a significant difference in your holiday sales. Let’s get to it!

1. Failing to Plan Ahead

It’s easy to get caught up in the day-to-day operations and forget to plan for the holidays. However, a lack of preparation can lead to missed opportunities and unnecessary stress. 

But don’t worry, even if you’re just three weeks away from the holidays, there’s still hope. Our My Weekly Marketing podcast, episode 82, offers a step-by-step guide to create a last minute holiday promotion. Be sure to check it out and download our free holiday promotion checklist to get you on track!

Tip: Start by outlining your holiday promotion goals and timelines. Break down tasks into manageable chunks and assassin deadlines to ensure everything runs smoothly.

Example: If you’re promoting a special holiday gift set, plan your marketing materials, social media posts, and email campaigns in advance. This way, you can focus on engaging with customers rather than scrambling to get everything done at the last minute.

2. Neglecting Your Online Customer Service

During the holiday rush, customer service can often fall by the wayside. However, excellent customer service is crucial for building loyalty and encouraging repeat business. Make sure your team is prepared to handle increased inquiries and potential issues efficiently and professionally.

Tip: Implement a robust online customer service system. This could include chatbots for quick responses, a comprehensive FAQ section, and clear contact information.

Example: If a customer has a question about shipping times, a quick and helpful response can make the difference between a sale and an abandoned cart.

3. Ignoring Social Media Engagement

Social media is a powerful tool for driving holiday sales, but many small businesses fail to utilize it effectively. Simply posting about your promotions isn’t enough; you need to engage with your audience and start early.

Tip: Create a holiday-centric social strategy that includes regular posts, interactive content like polls and giveaways, countdowns, and responsive engagement.

Example: Host a ‘12 Days of Giveaways’ campaign where you give away a small item each day leading up to the holidays. Encourage followers to participate by liking, sharing, and commenting on your posts.

4. Overlooking Mobile Optimization

A new Adobe Analytics report shows that mobile shopping is expected to drive 53% of online sales during the 2024 holiday season. With this in mind, having a mobile-optimized website is no longer optional. An unresponsive site can lead to lost sales and frustrated customers that instantly click away–and we don’t want that.

Tip: Test your website on various mobile devices to ensure it loads quickly and is easy to navigate. If it’s slow, check image sizes and reduce their size or eliminate them on mobile altogether. Pay special attention to the checkout process to reduce cart abandonment. Anything you can do to reduce “friction” in the process (such as providing a quick Apple Pay or PayPal option) means more sales for you.

Example: Ensure that your holiday promotions are prominently displayed on your mobile site and that customers can easily complete their purchases with a few taps.

5. Overlooking Collaboration

Collaborating with other local businesses can amplify your holiday promotions and reach a broader audience. Many small businesses miss out on the benefits of partnerships.

Tip: Partner with complementary businesses to create joint promotions or events. This can help attract each other’s customer base and increase visibility.

Example: If you own a bakery, consider collaborating with a local coffee shop to offer a special holiday combo deal. Both businesses can promote it to their customers, driving traffic to each other.

6. Not Measuring Results

After putting in all the effort to create a holiday promotion, it’s essential to measure its success. Without tracking your results, you won’t know what worked and what didn’t, making it difficult to improve future campaigns. The magic is in the debrief!

Tip: Use tools like Google Analytics and social media insights to monitor your promotion’s performance. Track metrics such as traffic, conversion rates, and sales to understand the impact of your efforts.

Example: If you notice that a particular social media post generated a lot of traffic, but few conversions, consider tweaking your call-to-action or offering a different incentive.

7. Neglecting Your Customers After the Holidays

It’s easy to fall off the radar once the holiday rush is over, but maintaining customer engagement is crucial for long-term success. Don’t let your efforts go to waste by ignoring your customers after the holidays.

Tip: Follow up with a post-holiday promotion and thank your customers for their support. Use social media or email marketing to keep your customers informed about upcoming sales and new products. You can also segment customers by purchases and send personalized email offers to customers who bought during the holiday.

Example: Send a New Year’s thank-you email with a special discount code for their next purchase. This not only shows appreciation but also encourages repeat business.

Need More Help? 

The holiday season offers a unique opportunity for small business owners to boost their sales and connect with customers. By avoiding these common mistakes and implementing our tips, you can create a successful and stress-free holiday promotion. 

Remember, the holiday season is not just about making sales, but also about building relationships and creating memorable experiences for your customers.

Even if you feel behind in your planning, there’s still time to turn things around. Our My Weekly Marketing podcast, episode 82, provides a step-by-step guide on how to create a last-minute holiday promotion. Be sure to check it out and download our free holiday promotion checklist to help you get organized and on track. The key is to stay focused, keep things simple, and make the most of the time you have.

The post Avoid These 7 Common Mistakes in Holiday Promotions (And How to Fix Them) appeared first on Janice Hostager | Marketing Strategy.