Early Bird Price: $97 through July 24. (Increases to $127 after.)
📣 Calling scattered small business owners
Your marketing needs a map. Let's build it together.
Come to Camp Trailhead · A 5-day live online marketing camp for overwhelmed entrepreneurs, so you can stop doing all the marketing and to focus on the right marketing.
Enrollment closes soon!
Introducing
Camp Trailhead
Camp Trailhead is a 5-day live camp where scattered small business owners become focused marketers. We’ll be taking you from do-everything overwhelm to one clear, simple marketing plan you can use for months (and years) to come.
Five focused days of hands-on marketing with a guide right beside you. What you’re actually building is your Trail to the Sale — the roadmap that turns strangers into customers.
Five days. Live on Zoom. 11 AM Central, August 10–14, 2026.
$97 through July 24
Can’t make it live? Every session is recorded and yours to keep.
I get it. You’re doing the marketing. That’s the maddening part.
You post on Instagram. You started a freebie. You poked at SEO because an expert said you should. Maybe you boosted a post on Facebook and watched the money disappear…with nothing to show for it.
And still, getting someone to say “yes” feels like pulling teeth.
It’s not that you’re lazy. You’re working hard. You’re just working in fourteen directions at once, hoping something sticks. One week it’s Reels. The next it’s a newsletter. The week after that you read an article about Pinterest and feel behind all over again.
Here’s what nobody tells you: the problem isn’t that you’re not doing enough. The problem is that none of it is connected. You’ve got a pile of marketing tactics and no map telling you which one to do, when, or why.
That’s exhausting. And it’s why you’re soooo tired of “just post more.”
Every camp needs a trail. Yours just happens to lead straight to more clients.
Every customer takes a journey before they buy. They go from never having heard of you, to curious, to comparing you with their other options, to finally pulling out a credit card. Most marketing fails because it throws random tactics at people who aren’t ready for them yet.
It’s like handing someone a wedding invitation before you’ve said hello.
I call that journey the Trail to the Sale. Eight clear stages, from “who are you?” all the way to “I told all my friends about you.” Once you can see the whole trail, marketing stops feeling like guesswork. You stop asking “should I be on TikTok?” and start asking the only question that matters: where is my customer right now, and what do they need from me next?
That one shift changes everything. And it’s what we’ll map together at camp.
Introducing Camp Trailhead
A 5-Day Live Marketing Camp for Service-Based Small Business Owners Who Are Done Guessing
Camp Trailhead is five days of a live, roll-up-your-sleeves marketing camp. Each day is one 90-minute session where we tackle one piece of your marketing foundation together. No homework pileup. No 40-module course you’ll never finish. Just one focused win each day, built live, with me right there in the room with you.
By Friday, you’ll walk away with:
- An irresistible offer that makes the right people say, “tell me more!”
- A deeper understanding of your ideal customer
- A ready-to-use marketing asset created during camp
- Your personalized one-page Trail to the Sale™ roadmap
- A simple 30-day action plan to put it all into motion
🏕️ Here's What We'll Build Together
Daily Agenda
Our Marketing Summer Camp is simple on purpose. Here’s how your week runs:
🌅 Morning Revelry. Grab your thermos of coffee and log on to Zoom at 11 AM Central.
👷♀️ We’ll build one thing. Each 90-minute session walks you through one important marketing step live, with me guiding you the whole way. You fill in your Camp Handbook as we go.
🥇 Leave with a win. Every day ends with something done, instead of something added to your to-do list. By Friday, your full Trail to the Sale™ is built, along with a plan to move forward.
🔥 Campfire Chat. Every day, we’ll make time for Q&A to get your questions answered.
Camp Trailhead is right for you if...
- You've got a service business and at least one offer, but it isn't bringing in clients the way you hoped
- You're doing marketing in a dozen directions and none of it feels connected
- You're tired of buying courses you never finish and want something you'll actually use by Friday
- You learn best by doing, with someone guiding you, not by watching videos alone at 11 PM
- You're ready to stop guessing and ready to follow a tried-n-true map
Camp Trailhead is NOT right for you if...
- You haven't launched anything yet and have no offer to market (come back when you do)
- You want a done-for-you service where someone else handles it all (that's not this)
- You're looking for a magic button or an overnight hack (I don't sell those, and you should be suspicious of anyone who does)
- You have a strictly e-commerce or product-based business
“Running a solo VA business is a completely different experience – that you’re responsible for everything. I’ve learned the importance of having structure and a clear plan.”
-Mathila A.
“[Janice] helped me think about the big picture/vision and how all the marketing pieces tie together.”
-Kristin S., Ed.D, MBA
” Janice helped me finally do the critical thinking and planning I’d been avoiding — and stop spinning my wheels trying to figure out the best approach.”
-Tammy M., Leadership Consultant
Wondering What's Included?
What you get | Value |
|---|---|
Daily live 90-minute camp sessions with me | $497 |
Camp Handbook | $197 |
Your complete Trail to the Sale template | $97 |
5 daily Trail Snacks (AI shortcuts) | $97 |
Daily Campfire Chat live Q&A | $150 |
Same-day session recordings, yours to keep | $97 |
Your 30-day plan | $47 |
Total Value | $1,182 |
Your price : $1,182
JUST $97 through July 24, then $127
Come see for yourself. Risk-free.
Show up to Day 1 and Day 2. Do the work. If Camp Trailhead isn’t what you hoped, email me by the end of Day 2 and I’ll refund every penny. No hoops, no awkward back-and-forth, no hard feelings.
I can offer that because I know what happens when you finally see the whole trail. I want you in the room, not worrying about whether it was worth it.
Meet Your Camp Director
Hello, I’m Janice!
I’ve spent more than 30 years in marketing — Fortune 500, retail, agencies, and a small but mighty agency of my own. So when I started my own business, I figured marketing would be the easy part.
It wasn’t.
Even with all that experience, I found myself drowning in tactics. Email, social, SEO, ads, blogging. So many moving parts, and no clear way to fit them together. If it was hard for me as an experienced marketer, I knew it was brutal for business owners who hadn’t spent decades in the industry.
So I built the map I wished I’d had: the Trail to the Sale™. A simple way to see the whole customer journey and know exactly what to do next. It changed how I work, how I teach, and how my clients market their businesses.
Camp Trailhead is that map, packed into five days, with me right there beside you. I built it because I needed it first.
Janice keeps her fingers on the pulse of marketing trends and was always ready with creative solutions to fill our pipeline. Janice is a strong, experienced marketing strategist.
-Mary S
We have a better understanding of our audience and our digital marketing needs, do’s, and don’ts. She can help you see the bigger picture and offer clear and helpful guidance.
-Ali W
“We got a well-thought out, actionable roadmap with usable structure, messages, and touchpoints.”
-Dragana Z
Frequently Asked Questions
This is different because you won’t be left sitting at home watching videos alone. Our marketing camp is live for five focused days, and you build your marketing assets and Trail to the Sale as we go. You leave Friday with a finished plan, not a half-watched course and a fresh wave of guilt.
We get it! You’re running a business, after all. Come live if you can, because that’s where the magic and the Q&A happen. Doing this together is the biggest value of Camp Trailhead. But every session is recorded the same day and yours to keep, so you can catch up anytime.
Yes. If you can join a Zoom call and fill in a worksheet, you can do camp. I keep everything simple on purpose, and we have a Campfire Chat (Q&A) scheduled every day , if you get stuck.
Pick your hero offer — the one you most want more of and that moves the needle the fastest. We’ll build your Trail to the Sale around that one. You can go through the same steps for your other offers later on.
Nope. You need an offer and the willingness to show up. We’ll meet you wherever you are on the Trail.
It’s an optional $47 add-on at checkout with deeper tools: prefilled Trail to the Sale examples, a full prompt library, and swipe files I use with my private coaching clients. It’s for those who want a few more tools to help them out. But it’s totally optional. Camp stands on its own without it.
Show up Days 1 and 2, and if it’s not what you hoped, email me at hello@janicehostager.com by end of Day 2 for a full refund. It’s that easy.
Five days. One clear and simple marketing plan you'll use over and over again. $97 through July 24. Camp opens August 10.
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A portion of every sale goes to charities helping people in need. ❤️