The Complete Guide to Marketing your Product or Service- Part 2

by Janice Hostager NOTE: This is part 2 of a 7-part series. I will publish a new segment each week for the next 5 weeks. After all are published, the entire Guide to Marketing, along with their corresponding worksheets, will be available all together as a free download.  Discovery: How will your target customer find you? After getting information on…

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11 Marketing Mistakes Women Entrepreneurs [Sometimes] Make

By Janice Hostager We women really have some great advantages when it comes to business. For example, we’re hard-wired to connect with other people, which makes us great networkers and awesome at social media. And we are generally great at multitasking, giving us a distinctive advantage when running a busy small business, checking on the…

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17 Instagram Tips to Rock Your Business!

By Janice Hostager I know, you feel like the last thing you need is another social media to update. But late last year, the number of users on Instagram (60.3 million followers) bypassed Twitter’s (52.9 million). And its growth shows no sign of slowing down. I’m not surprised, since it’s so easy to 1. snap a photo or short video…

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How to Really Get to Know Your Customer

By Janice Hostager How well do your know your customer? If you find it challenging to get to know your customer, you’re not alone. Many small businesses–mine included–struggle to know as much as possible about their target market and what makes them tick. But this requires putting your ear to the ground. So I’ve put…

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Facebook Like Boxes to be Discontinued

  by Janice Hostager Facebook Says ‘Goodbye’ to Like Boxes Beginning June 23, 2015, Facebook Like Boxes will be discontinued in exchange for its new Page Plugin. The new Page Plugin gives you the option of including: Just your header and cover photo, Showing the faces of friends of the visitors A feed of your Page…

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Google’s Mobile Penalty (and why it’s important now!)

By Janice Hostager Many of Google’s changes to their algorithm come like a thief in the night. Literally, you wake up to find your website ranking has changed– and usually not for the better. This time, however, Google gave businesses a heads up. In February, Google announced the following: “Starting April 21, we will be…

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