How to Create an Easy Marketing Plan (in 7-Steps)

by Janice Hostager If you’ve got a small business, here’s something you already know: marketing can be overwhelming. Should you run an ad? Issue a press release? Write a blog? Email your customers? With every new social media app and every new Google update, it gets harder and harder to keep up and know WHAT you…

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Which social media should I be using?

By Janice Hostager   Are you anything like me? Do you get excited about a new social media platform, jump on, and then…nothing, because you’re too busy to follow up with it? Being in the marketing biz, it’s easy for me to do that. I love the potential that each platform brings (and I like…

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How to Build Strong Branding for your Business

By Janice Hostager   The term “branding” is thrown around a lot these days, but it’s been my experience that few of us really understand what it means or how important it really is. Branding is more important now than ever. New businesses are being created about every minute in the US, and now via…

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How to make a quick (and painless) video

By Janice Hostager We all know we should make videos for our business, right? It allows people to connect with us on a personal level, it’s great for SEO ( they increase the time people spend on your site) and videos make high-converting ads.  And although I’d like to say I don’t mind getting in…

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How to Get Upsell Customers and Repeat Buyers (Part 7)

By Janice Hostager NOTE: This is the last part of our 7-part series, The Complete Guide to Marketing Your Product or Service. In the previous five posts in this series we defined your target customer, decided where you can get discovered, how to get customers to consider you, how to beat your competition, how to get your customers to try you out and how to sell without discounting…

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Selling without Discounting Your Product- Part 6

By Janice Hostager This is part 6 of our 7-part series, The Complete Guide to Marketing Your Product or Service. In the previous five posts in this series we defined your target customer, decided where you can get discovered, how to get customers to consider you, how to beat your competition and how to get your customers to try you out. When your customer gets…

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Getting A Customer to Buy- Part 5

by Janice Hostager In the previous four blog posts in this series, we decided who your target customer is, where they can discover you and how you can get them to consider you, and winning over competition. Next you need them to say YES to your offer in the TRIAL STAGE. Whether your target customer is a spendthrift, tightwad…

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Competition: Secrets to Winning- Part 4

  By Janice Hostager How do you deal with COMPETITION? In the last three blog posts in this series, we decided who your target customer is, where they can discover you and how you can get them to consider you. Unless they’re buying on impulse, your customer will want to research to make sure their decision…

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