My favorite free font and photo sites

I often get asked about the fonts I use in design projects, and where to find free photos. Although many of the photos and fonts I use are purchased, when I’m working with small businesses I try to find options to save them money.  So for this week, I thought I would compile a list…

Read More

Gettin’ skinny with it

One of the things I frequently encounter with small business owners is the idea that their target market is everyone. There is real fear in narrowing down a target market because they fear lost revenue by excluding potential customers. While I understand that fear, it’s important to think of it this way: the narrower you…

Read More

Why social media may not be working for your business

Small businesses often get discouraged when their social media efforts fail to produce sales or generate leads. But social media is not set up for sales. It’s set up to be social. It’s a place to build brand awareness, loyalty, answer questions, listen to your customers and build a community of followers. Here are 10…

Read More

Is your brochure really selling your product?

This week I’d like to talk about your company’s brochure. It is a tried and true sales tool and really your best salesperson, since it is left behind long after you leave. It is also one of the most frequent pieces I am asked to design. Although professional design is vital, these tips will help…

Read More

11 ways to grow your mailing list

Wondering how to grow your mailing list? Here are a few suggestions that can help you out: 1.Place your opt-in form in a prominent location on your website The opt-in form on your website needs to be visible on the top of your homepage (and perhaps all your pages) and easy to respond to. Pop-over…

Read More

6 ways make your brand AWESOME!

Often, businesses put a logo on their product, business card and ads and call it branded. But there’s much more to effectively branding your business, and not doing it well can be your business’ equivalent to swimming in cement shoes.   1. Make your brand more than your logo Although your brand should be reflected…

Read More
<