Google’s Mobile Penalty (and why it’s important now!)

By Janice Hostager Many of Google’s changes to their algorithm come like a thief in the night. Literally, you wake up to find your website ranking has changed– and usually not for the better. This time, however, Google gave businesses a heads up. In February, Google announced the following: “Starting April 21, we will be…

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6 Parts of a Website That Sells

By Janice Hostager   With so many types of DIY websites available these days, it’s tempting for small, bootstrapping businesses to want to put together a website on their own. But the danger in creating your own website is this: you don’t know what you don’t know. Tweet This! “The danger in creating your own…

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Building your Online Brand: A Checklist

by Janice Hostager 60% of people are making a buying decision based on information they find online.  60 percent! That is a pretty amazing statistic. So whether you have a local shop on Main Street, or if you’re a online product or service seller, it’s important to build your online brand to become a trusted resource in…

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