How to really get to know your target market

  Katherine*was a coaching client I had last year who really needed my help. She was really struggling to get sales on her e-commerce site where she sold planters (beautiful planters, I might add).  She defined her target market as being women 25-65. Then she ran PPC ads and set up accounts on every major…

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How to Really Get to Know Your Customer

By Janice Hostager How well do your know your customer? If you find it challenging to get to know your customer, you’re not alone. Many small businesses–mine included–struggle to know as much as possible about their target market and what makes them tick. But this requires putting your ear to the ground. So I’ve put…

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Selling to Cheapskates (and other buyers)

By Janice Hostager I don’t like to brag, but I feel like I’m a bit of an expert on selling to cheapskates. Mostly because I am one. For me, the hunt for the deal makes purchasing exciting!  But as it turns out, I’m not a typical consumer (which is good, or commerce in general would be in trouble). And…

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