How to really get to know your target market

  Katherine*was a coaching client I had last year who really needed my help. She was really struggling to get sales on her e-commerce site where she sold planters (beautiful planters, I might add).  She defined her target market as being women 25-65. Then she ran PPC ads and set up accounts on every major…

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How to Really Get to Know Your Customer

By Janice Hostager How well do your know your customer? If you find it challenging to get to know your customer, you’re not alone. Many small businesses–mine included–struggle to know as much as possible about their target market and what makes them tick. But this requires putting your ear to the ground. So I’ve put…

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Selling to Cheapskates (and other buyers)

By Janice Hostager I don’t like to brag, but I feel like I’m a bit of an expert on selling to cheapskates. Mostly because I am one. For me, the hunt for the deal makes purchasing exciting!  But as it turns out, I’m not a typical consumer (which is good, or commerce in general would be in trouble). And…

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11 Great Reasons to Have an Email List

By Janice Hostager Having an email list is still the most cost effective way to grow your business. It’s easy to set up with free- or low-cost accounts with sites such as Mailchimp. Simply set up an autoresponder on your email service with a download and a form to get subscribers names and email addresses….

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4 Steps To Turning Facebook Fans into Customers

We can spend a lot of time on Facebook growing the number of page fans we have.But the numbers don’t matter if you can’t convert your fans into leads and ultimately buyers. My way of approaching this is a tried and true marketing tool: the marketing funnel.  Each visitor to your Facebook page will fall…

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Gettin’ skinny with it

One of the things I frequently encounter with small business owners is the idea that their target market is everyone. There is real fear in narrowing down a target market because they fear lost revenue by excluding potential customers. While I understand that fear, it’s important to think of it this way: the narrower you…

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