Which social media should I be using?

By Janice Hostager   Are you anything like me? Do you get excited about a new social media platform, jump on, and then…nothing, because you’re too busy to follow up with it? Being in the marketing biz, it’s easy for me to do that. I love the potential that each platform brings (and I like…

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How to make a quick (and painless) video

By Janice Hostager We all know we should make videos for our business, right? It allows people to connect with us on a personal level, it’s great for SEO ( they increase the time people spend on your site) and videos make high-converting ads.  And although I’d like to say I don’t mind getting in…

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17 Instagram Tips to Rock Your Business!

By Janice Hostager I know, you feel like the last thing you need is another social media to update. But late last year, the number of users on Instagram (60.3 million followers) bypassed Twitter’s (52.9 million). And its growth shows no sign of slowing down. I’m not surprised, since it’s so easy to 1. snap a photo or short video…

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Facebook Like Boxes to be Discontinued

  by Janice Hostager Facebook Says ‘Goodbye’ to Like Boxes Beginning June 23, 2015, Facebook Like Boxes will be discontinued in exchange for its new Page Plugin. The new Page Plugin gives you the option of including: Just your header and cover photo, Showing the faces of friends of the visitors A feed of your Page…

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What You Must Do Before Posting Images on Social Media

by Janice Hostager Image Size Matters If you’ve tried to share a single image on multiple social media platforms, you know that can be a problem, since all platforms require a different size.  So here’s a solution for sharing an image that works on Facebook, Twitter and LinkedIn, without any important content getting cut off. The Multi-Platform Layout Using…

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More Changes for Facebook Pages

By Janice Hostager So it probably comes as no surprise to you that Facebook likes to change things up a bit. A lot, actually. But in this latest round, the changes only affect business pages. Like yours. According to a survey conducted last fall, Facebook users want to see more content from friends and pages…

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How to Connect to Instagram from Hootsuite

So many people use Hootsuite for their social media, and I do too.  It’s a great way to stay on top of your social media and schedule posts ahead of time.  If you don’t know of or use Hootsuite, you can find a tutorial here and find their website here. But if you click “add a…

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The Small Business Facebook Guide

For a small business, there are a lot of layers to Facebook. From setting up your page, to engagement, to metrics, to advertising…Facebook can be a real challenge. Below is an interactive Facebook guide by Simply Business that I would like to share. This chart has links to instructional articles on  tabs, apps, goal setting, groups, engagement…

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