19 Ways to Get More Business

By Janice Hostager There are very few small business owners that don’t want to get more business. I remember when I launched my first business many years ago. It was a custom-designed invitation business. I built my own website, designed and produced several invitation samples and was ready to open my (electronic) doors! With sweaty palms,…

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11 Marketing Mistakes Women Entrepreneurs [Sometimes] Make

By Janice Hostager We women really have some great advantages when it comes to business. For example, we’re hard-wired to connect with other people, which makes us great networkers and awesome at social media. And we are generally great at multitasking, giving us a distinctive advantage when running a busy small business, checking on the…

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How to Really Get to Know Your Customer

By Janice Hostager How well do your know your customer? If you find it challenging to get to know your customer, you’re not alone. Many small businesses–mine included–struggle to know as much as possible about their target market and what makes them tick. But this requires putting your ear to the ground. So I’ve put…

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More Changes for Facebook Pages

By Janice Hostager So it probably comes as no surprise to you that Facebook likes to change things up a bit. A lot, actually. But in this latest round, the changes only affect business pages. Like yours. According to a survey conducted last fall, Facebook users want to see more content from friends and pages…

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Tackling Overwhelm

By Janice Hostager As 2014 came to a close, I made myself a promise.  I would somehow eliminate that feeling of overwhelm I get when I walk into my office. You probably know that feeling too….the “how-can-I-ever-get-everything-done-and-still-grow-my-business!!” feeling. I never really thought that goal setting was my problem. I have always been pretty goal-oriented. In fact, I…

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My Top 5 Recommend Business Books

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” ― Dr. Seuss, I Can Read With My Eyes Shut! I can remember, when was in college,  I first heard the famous Francis Bacon quote “Knowledge is power”.  It had a profound impact it…

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The Small Business Facebook Guide

For a small business, there are a lot of layers to Facebook. From setting up your page, to engagement, to metrics, to advertising…Facebook can be a real challenge. Below is an interactive Facebook guide by Simply Business that I would like to share. This chart has links to instructional articles on  tabs, apps, goal setting, groups, engagement…

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Building an email list in 10 easy steps

By Janice Hostager This is week three of answering common small business marketing questions. Q: How do I build an email list? A: If you’ve been reading my blog for any period of time, you know the value I place on building an email list.  Whether you have a shop, an online business or offer a service, in order…

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5 Helpful Marketing Podcasts

Why podcast for marketing? Are you a podcast listener? I have only started to listen to podcasts in the last year, most often to pass the time while I was driving.  Then I started to listen to them while I was running.  For me, it’s been a great way to learn while I’m doing something…

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36 Free (or Cheap) Ways to Promote Your Business

By Janice Hostager We all know that it’s important to promote your business.  But if you’ve ever spent money on advertising that produced little or no results, you know that paying for advertising does not guarantee success.  So here are some ideas to get you thinking of free ways to promote your business on a…

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