19 Ways to Get More Business

By Janice Hostager There are very few small business owners that don’t want to get more business. I remember when I launched my first business many years ago. It was a custom-designed invitation business. I built my own website, designed and produced several invitation samples and was ready to open my (electronic) doors! With sweaty palms,…

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How to Create an Easy Marketing Plan (in 7-Steps)

by Janice Hostager If you’ve got a small business, here’s something you already know: marketing can be overwhelming. Should you run an ad? Issue a press release? Write a blog? Email your customers? With every new social media app and every new Google update, it gets harder and harder to keep up and know WHAT you…

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How to Get Upsell Customers and Repeat Buyers (Part 7)

By Janice Hostager NOTE: This is the last part of our 7-part series, The Complete Guide to Marketing Your Product or Service. In the previous five posts in this series we defined your target customer, decided where you can get discovered, how to get customers to consider you, how to beat your competition, how to get your customers to try you out and how to sell without discounting…

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Selling without Discounting Your Product- Part 6

By Janice Hostager This is part 6 of our 7-part series, The Complete Guide to Marketing Your Product or Service. In the previous five posts in this series we defined your target customer, decided where you can get discovered, how to get customers to consider you, how to beat your competition and how to get your customers to try you out. When your customer gets…

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Getting A Customer to Buy- Part 5

by Janice Hostager In the previous four blog posts in this series, we decided who your target customer is, where they can discover you and how you can get them to consider you, and winning over competition. Next you need them to say YES to your offer in the TRIAL STAGE. Whether your target customer is a spendthrift, tightwad…

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Competition: Secrets to Winning- Part 4

  By Janice Hostager How do you deal with COMPETITION? In the last three blog posts in this series, we decided who your target customer is, where they can discover you and how you can get them to consider you. Unless they’re buying on impulse, your customer will want to research to make sure their decision…

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