Building an email list in 10 easy steps

By Janice Hostager This is week three of answering common small business marketing questions. Q: How do I build an email list? A: If you’ve been reading my blog for any period of time, you know the value I place on building an email list.  Whether you have a shop, an online business or offer a service, in order…

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6 Simple Steps to Grow Your Email List

Whether you have a brick and mortar store, or if you do business online, nothing will be more valuable to your marketing than your email list. Why? Because the people who voluntarily give you their email address are people who are already interested in your product or service. Through your list, you can give them…

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What is a landing page and why should I care?

By Janice Hostager A landing page is where you direct your prospective customer when they click an online ad or a link. If you have offers and promotions online, this may well be the most important page of your site. Often, small businesses link their ads to their homepage. The problem with that is that…

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