CAN-SPAM act: are your emails breaking the law?

By Janice Hostager Could your emails be spam? Bulk email is one of the most powerful ways to reach your target customer and build a relationship. But not it it’s considered to be spam. Every few weeks I get spam email from a woman who I met a couple of years ago at a networking event. We’ll…

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14 Easy Ways to Build your Email List

  By Janice Hostager When I first got started in business, I knew for sure I didn’t want to be a spammy marketer. And when someone suggested email marketing to me, the last thing I wanted to do was to bug people to buy my product. But what I began to notice is that there were emails in my…

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The Email List Formula (that Really Works)

“Since building my list, it has become the single most valuable asset I possess in my business. “ – Michael Hyatt The one thing I hear more successful marketers say, time and time again, is “I wish I would have built my email list sooner.” I agree. It’s the one thing I, too, wish I…

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How to Set Up an Email List on Mailchimp

By Janice Hostager   If you have a new business,  or have just never set up a mailing list, now’s the time to do it. Email marketing is still one of the most powerful ways to reach target customers who are interested in your product. Simply offer a free opt-in offer that solves a problem for…

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How To Create A Compelling Lead Magnet {worksheet}

By Janice Hostager So you’re in business and have some clients and customers, and you know that email marketing is effective and budget friendly. But how do you get email addresses of prospective customers to run an email campaign? Buying an existing email list or obtaining email addresses from other sources (like from business cards you’ve collected at a trade show…

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Single Line Horizontal Mailchimp Form

      By Janice Hostager One frustration I had when I began using Mailchimp was the sign-up forms.  I wanted horizontal Mailchimp form code for first name and email address only on a single line, so I could put it at the top of my web page. But Mailchimp (and most other email services)…

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Building an email list in 10 easy steps

By Janice Hostager This is week three of answering common small business marketing questions. Q: How do I build an email list? A: If you’ve been reading my blog for any period of time, you know the value I place on building an email list.  Whether you have a shop, an online business or offer a service, in order…

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