How to Build Strong Branding for your Business

By Janice Hostager   The term “branding” is thrown around a lot these days, but it’s been my experience that few of us really understand what it means or how important it really is. Branding is more important now than ever. New businesses are being created about every minute in the US, and now via…

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Building your Online Brand: A Checklist

by Janice Hostager 60% of people are making a buying decision based on information they find online.  60 percent! That is a pretty amazing statistic. So whether you have a local shop on Main Street, or if you’re a online product or service seller, it’s important to build your online brand to become a trusted resource in…

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9 Ways to Create Demand for your Product

By Janice Hostager If you’ve ever watched an episode of Mad Men, you know marketing used to be a very top-down process. A marketer decided what they were going to sell and advertised to a passive group of consumers to convince them of a need. But marketing has changed in recent years. Thanks in large…

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6 ways make your brand AWESOME!

Often, businesses put a logo on their product, business card and ads and call it branded. But there’s much more to effectively branding your business, and not doing it well can be your business’ equivalent to swimming in cement shoes.   1. Make your brand more than your logo Although your brand should be reflected…

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