Does Newspaper Advertising Still Work?

  By Janice Hostager When I first started my marketing career, newspaper advertising was the primary way of advertising for the department store retailer I worked for. In fact, they had a standing ad space on page 2A of the city newspapers. But in this day of email, social media and declining newspaper readership, it’s easy to assume…

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5 Reasons You Don’t Get Better Results from Advertising

By Janice Hostager This is week two of answering common small business marketing questions. Q: Why don’t I get better results from advertising? A: Depending on what your business is, where it’s located and whether your ads are online or in print, there can be several reasons why an ad isn’t producing  the results you hoped for.

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36 Free (or Cheap) Ways to Promote Your Business

By Janice Hostager We all know that it’s important to promote your business.  But if you’ve ever spent money on advertising that produced little or no results, you know that paying for advertising does not guarantee success.  So here are some ideas to get you thinking of free ways to promote your business on a…

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