5 Reasons You Don’t Get Better Results from Advertising

By Janice Hostager This is week two of answering common small business marketing questions. Q: Why don’t I get better results from advertising? A: Depending on what your business is, where it’s located and whether your ads are online or in print, there can be several reasons why an ad isn’t producing  the results you hoped for.

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9 ways to improve your banner ads

Banner ads are something most small businesses will likely deal with at some point. But with a click-through rate at 2.1%, a person is more likely to survive a plane crash or get into Harvard than click on a banner ad. So what can you do to get customers to click? Here are a few…

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