Does Newspaper Advertising Still Work?

  By Janice Hostager When I first started my marketing career, newspaper advertising was the primary way of advertising for the department store retailer I worked for. In fact, they had a standing ad space on page 2A of the city newspapers. But in this day of email, social media and declining newspaper readership, it’s easy to assume…

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5 Reasons You Don’t Get Better Results from Advertising

By Janice Hostager This is week two of answering common small business marketing questions. Q: Why don’t I get better results from advertising? A: Depending on what your business is, where it’s located and whether your ads are online or in print, there can be several reasons why an ad isn’t producing  the results you hoped for.

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36 Free (or Cheap) Ways to Promote Your Business

By Janice Hostager We all know that it’s important to promote your business.  But if you’ve ever spent money on advertising that produced little or no results, you know that paying for advertising does not guarantee success.  So here are some ideas to get you thinking of free ways to promote your business on a…

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9 Ways to Create Demand for your Product

By Janice Hostager If you’ve ever watched an episode of Mad Men, you know marketing used to be a very top-down process. A marketer decided what they were going to sell and advertised to a passive group of consumers to convince them of a need. But marketing has changed in recent years. Thanks in large…

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What is a landing page and why should I care?

By Janice Hostager A landing page is where you direct your prospective customer when they click an online ad or a link. If you have offers and promotions online, this may well be the most important page of your site. Often, small businesses link their ads to their homepage. The problem with that is that…

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9 ways to improve your banner ads

Banner ads are something most small businesses will likely deal with at some point. But with a click-through rate at 2.1%, a person is more likely to survive a plane crash or get into Harvard than click on a banner ad. So what can you do to get customers to click? Here are a few…

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9 Steps to Put Together a Print Ad that Works

  You don’t need to look far to find a print ad that just isn’t working. One look in many local publications will tell you that many small businesses fall into the “if it works for others it must be good” mentality and put together an ad with nothing more than their business name and phone number….

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Is your brochure really selling your product?

This week I’d like to talk about your company’s brochure. It is a tried and true sales tool and really your best salesperson, since it is left behind long after you leave. It is also one of the most frequent pieces I am asked to design. Although professional design is vital, these tips will help…

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